Factors influencing attitude change through refutative communicationsFootnote∗
This research was supported in part by the United States Air Force under Contract No. 33 (038)‐25726, monitored by the Air Force Personnel and Training Research Center. Permission is granted for reproduction, translation, publication, use and disposal in whole or in part by or for the United States Government.

Donald L. Thistlethwaite University of Illinois

Joseph Kemenetzky University of Illinois

Hans Schmidt University of Illinois

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WilliamL. Benoit. (1991) Two tests of the mechanism of inoculation theory. Southern Communication Journal 56:3, pages 219-229.
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Henry Assael & Michael A. Kamins. (1989) Effects of appeal type and involvement on product disconfirmation: A cognitive response approach through product trial. Journal of the Academy of Marketing Science 17:3, pages 197-207.
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Michael A. Kamins & Henry Assael. (2018) Two-Sided versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change. Journal of Marketing Research 24:1, pages 29-39.
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Wallace C. Fotheringham & Goodwin F. BerquistJrJr. (2016) Chapter IV: Speaking. Review of Educational Research 28:2, pages 107-116.
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