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Original Articles

Cosmetic Surgery Intent Among Generation Y Consumers: A Social Network Perspective

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Pages 38-56 | Published online: 23 Feb 2011

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Lydiah Kiburu, Nancy Njiraini & Nathaniel Boso. (2023) Social networks and consumer technology usage: A systematic literature review and future research directions. Cogent Business & Management 10:1.
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Abhinav Sood, Vanessa Quintal & Ian Phau. (2017) Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery. Journal of Promotion Management 23:2, pages 185-206.
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Ho-Young (Anthony) Ahn, Lei Wu & RonaldE. Taylor. (2013) Communication Strategies in Cosmetic Surgery Websites: An Application of Taylor's Six-Segment Message Strategy Wheel. Health Marketing Quarterly 30:2, pages 97-113.
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Articles from other publishers (11)

Michael J. Martinez, Dhaval Dixit, Michael W. White & Evan A. Rieder. (2023) Motivations for Seeking Cosmetic Enhancing Procedures of the Face: A Systematic Review. Dermatologic Surgery 49:3, pages 278-282.
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Hussam Y Alghamdi, Abdulaziz M Alrashed, Sultan M Alzahrani, Ibtisam A Altalhi, Reema S Althubaiti & Tamer M Abd-Elrahman. (2023) The Health Impacts, Prevalence, and Acceptance Level of Cosmetics Interventions Among Females in Saudi Arabia. Aesthetic Surgery Journal Open Forum 5.
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Yi Wu, Jessica M. Alleva, Nick J. Broers & Sandra Mulkens. (2022) Attitudes towards cosmetic surgery among women in China and the Netherlands. PLOS ONE 17:4, pages e0267451.
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Yi Wu, Sandra Mulkens & Jessica M. Alleva. (2022) Body image and acceptance of cosmetic surgery in China and the Netherlands: A qualitative study on cultural differences and similarities. Body Image 40, pages 30-49.
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Evan Busby & Tirbod Fattahi. (2021) Facial Cosmetic Surgery in Male Patients: Trends and Experience From an Academic Esthetic Oral-Maxillofacial Surgery Practice. Journal of Oral and Maxillofacial Surgery 79:9, pages 1922-1926.
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Yi Wu, Jessica M. Alleva & Sandra Mulkens. (2020) Factor Analysis and Psychometric Properties of the Chinese Translation of the Acceptance of Cosmetic Surgery Scale. Body Image 33, pages 244-256.
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Cuong Quoc Nguyen, Phuoc Tran & Minh Nguyen. (2020) Factors that motivate young people’s intention to undergo cosmetic surgery in Vietnam. International Journal of Pharmaceutical and Healthcare Marketing 14:3, pages 395-407.
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Anna E. Wirthmann, Lena Welsch, Sascha V. Wellenbrock, Lara Kasper, Torsten Schlosshauer, Ahmet Bozkurt, Susanne Hüttinger & Ulrich M. Rieger. (2018) Reduction mammoplasty in adolescents and elderly: A ten year case series analyzing age related outcome with focus on safety and complications. Journal of Plastic, Reconstructive & Aesthetic Surgery 71:3, pages 377-383.
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Atefeh Yazdanparast & Nancy Spears. (2018) The new me or the me I’m proud of?. European Journal of Marketing 52:1/2, pages 279-301.
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Rokeshia Renné Ashley & Jaehee Jung. (2017) #BlackBodiesMatter. Journal of Black Studies 48:3, pages 235-255.
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Dietrich Doll, Markus M. Luedi, Theo Evers, Peter Kauf & Edouard Matevossian. (2015) Recurrence-free survival, but not surgical therapy per se, determines 583 patients’ long-term satisfaction following primary pilonidal sinus surgery. International Journal of Colorectal Disease 30:5, pages 605-611.
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