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Health Marketing Quarterly Volume 29, 2012 - Issue 3
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Original Articles

Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal

Beatriz Casais Faculty of Economics, University of Porto, Porto, PortugalCorrespondence[email protected]
&
João F. Proença Faculty of Economics, University of Porto, Porto, Portugal; ADVANCE, ISEG-UTL, Lisbon, Portugal
Pages 206-222 | Published online: 20 Aug 2012

Citations (14)

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Read on this site (2)

Outi Lundahl. (2020) Dynamics of positive deviance in destigmatisation: celebrities and the media in the rise of veganism. Consumption Markets & Culture 23:3, pages 241-271.
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Shima Behnoosh, Michael Naylor & Geoff Dickson. (2017) Promoting sport and physical activity participation: the impact of endorser expertise and recognisability. Managing Sport and Leisure 22:3, pages 214-233.
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Articles from other publishers (12)

Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Elikem Chosniel Ocloo & Victoria Mann. (2023) The moderating influence of celebrity endorsement on intention to engage in infection prevention behaviours. Health Promotion International 38:6.
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Ezgi SALIŞ, Muhammed Fatih ÖNSÜZ & Selma METİNTAŞ. (2023) COVID-19 Aşısı İle İlgili Kamu Spotlarının Halkın Üzerindeki Etkisinin DeğerlendirilmesiEvaluation of the Impact of Public Ads on the COVID-19 Vaccine on the Public. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi 24:3, pages 610-621.
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Beatriz Casais. (2023) Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change. Social Marketing Quarterly.
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Beatriz Casais & João F. Proença. 2023. Integrated Science of Global Epidemics. Integrated Science of Global Epidemics 347 360 .
Beatriz Casais & João F. Proença. (2021) The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS. International Review on Public and Nonprofit Marketing 19:3, pages 623-647.
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Inês Rios Marques, Beatriz Casais & Mark Anthony Camilleri. 2021. Strategic Corporate Communication in the Digital Age. Strategic Corporate Communication in the Digital Age 131 143 .
Isabell Koinig, Sandra Diehl & Franzisca Weder. 2021. The Palgrave Handbook of International Communication and Sustainable Development. The Palgrave Handbook of International Communication and Sustainable Development 449 486 .
Kara Chan & Ting Zhang. (2019) An exploratory study on perception of celebrity endorsement in public services advertising. International Review on Public and Nonprofit Marketing 16:2-4, pages 195-209.
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Galiano-Coronil & MierTerán-Franco. (2019) The Use of Social Digital Networks by NGDO from a Social Marketing Perspective. Social Sciences 8:6, pages 192.
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Patrícia Ianelli Rocha, Jorge Henrique Caldeira de Oliveira & Janaina de Moura Engracia Giraldi. (2019) Marketing communications via celebrity endorsement: an integrative review. Benchmarking: An International Journal 27:7, pages 2233-2259.
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Beatriz Casais, João F. Proença & Henrique Barros. 2019. Case Studies on Social Marketing. Case Studies on Social Marketing 85 100 .
Guendalina Graffigna. 2016. Handbook of Qualitative Health Research for Evidence-Based Practice. Handbook of Qualitative Health Research for Evidence-Based Practice 319 334 .

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