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Original Articles

Account Planning: Applying an Advertising Discipline to Health Communication and Social Marketing

Pages 270-282 | Published online: 20 Aug 2012

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Read on this site (4)

Michael Mackert, Kathrynn Pounders, Laura E. Brown, Susan Kirtz, Jessica Hughes Wagner, David Ring, Lucas Hill, Gary Wilcox, Dhiraj Murthy, William Tierney, Sheri Innerarity, Matthew McGlone, Lori K. Holleran Steiker, Karen DeSalvo, Jay M. Bernhardt & Kelly Pretorius. (2020) Development of a health communication campaign to promote the Texas prescription monitoring program. Health Marketing Quarterly 37:3, pages 222-231.
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Michael Mackert, Kathleen Case, Allison Lazard, Jeeyun Oh, Jessica Hughes Wagner, Ernest Hawk, Jennifer Cofer, Alex Hurst, Nagla Elerian & David Lakey. (2019) Building a health communication brand for University of Texas System tobacco control. Journal of American College Health 67:4, pages 291-298.
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Danae Manika, Patricia A. Stout, Linda L. Golden & Michael Mackert. (2017) How does objective and subjective human papillomavirus knowledge affect information-seeking intentions and source preferences?. Health Marketing Quarterly 34:4, pages 247-267.
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Michael Mackert, Amanda Mabry, Katharine Hubbard, Ivana Grahovac & Lori Holleran Steiker. (2014) Perceptions of Substance Abuse on College Campuses: Proximity to the Problem, Stigma, and Health Promotion. Journal of Social Work Practice in the Addictions 14:3, pages 273-285.
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Articles from other publishers (2)

Glen J. Nowak, Bruce G. Gellin, Noni E. MacDonald & Robb Butler. (2015) Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices. Vaccine 33:34, pages 4204-4211.
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Michael Mackert, Erin Donovan & Marie Guadagno. (2013) Promoting Multivitamins to Hispanic Adolescents and Mothers. SAGE Open 3:4, pages 215824401350726.
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