Citations (13)
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Joyce M. Wolburg & Eric Haley. (2023) Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advertising Messages That Resonate. Journal of Current Issues & Research in Advertising 0:0, pages 1-21.
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Daneshwar Sharma & Rahul Meena. (2022) Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements. Journal of Marketing Communications 0:0, pages 1-28.
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Tao Deng, Daradirek Ekachai & James Pokrywczynski. (2022) Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies. Health Communication 37:5, pages 628-636.
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Maryam Tootoonchi Tabrizi & Sevgi Ayşe Öztürk. (2022) How cosmetic surgeons portray cosmetic procedures through Instagram? A content analysis on cosmetic surgeons’ posts on Instagram. Health Marketing Quarterly 39:1, pages 43-60.
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Chia-Wen Chang, Heng-Chiang Huang, Shih-Ju Wang & Han Lee. (2021) Relational bonds, customer engagement, and service quality. The Service Industries Journal 41:5-6, pages 330-354.
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Emory S. Daniel$suffix/text()$suffix/text(), Elizabeth C. Crawford Jackson & David K. Westerman. (2018) The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel. Journal of Interactive Advertising 18:2, pages 96-109.
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Articles from other publishers (7)
Ruoxu Wang, Jin Yang & Matthew Haught. (2023) User engagement with consumer technology video ads on YouTube: A study of content analysis and experiment. Telematics and Informatics Reports 12, pages 100107.
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Jenna Jacobson, Adriana Gomes Rinaldi & Janice Rudkowski. (2022) Decoding the employee influencer on social media: applying Taylor’s six segment message strategy wheel. European Journal of Marketing 57:1, pages 29-59.
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Nilay AKGÜN AKAN. (2021) Türkiye’deki Covid-19 Reklamları: Bilgilendirici ve Dönüşümsel Mesaj Stratejilerinin KullanımıCovid-19 Advertisements in Turkey: Use of Informational and Transformational Message Strategies. Türkiye İletişim Araştırmaları Dergisi:38, pages 55-72.
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Norbert Meskó & András Láng. (2019) Acceptance of Cosmetic Surgery among Hungarian Women in a Global Context: the Hungarian Version of the Acceptance of Cosmetic Surgery Scale (ACSS). Current Psychology 40:12, pages 5822-5833.
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Hediye AYDOĞAN. (2021) COVID-19 Pandemisinde YouTube Ads Leaderboard’da Listelenen Türkiye’deki Reklamların Yaratıcı Mesaj StratejileriCreative Message Strategies of Ads in Turkey Listed in YouTube Ads Leaderboard During COVID-19 Pandemic. Erciyes İletişim Dergisi 8:2, pages 727-753.
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Özge ULUĞ YURTTAŞ & Yelda ÖZKOÇAK. (2020) CREATIVE STRATEGIES onTURKISH TELEVISION ADVERTISING: AN APPLICATION of TAYLOR’S SIX-SEGMENT MESSAGE STRATEGY WHEELCREATIVE STRATEGIES on TURKISH TELEVISION ADVERTISING: AN APPLICATION of TAYLOR’S SIX-SEGMENT MESSAGE STRATEGY WHEEL. Stratejik ve Sosyal Araştırmalar Dergisi 4:1, pages 1-16.
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ARİF ORÇUN SAKARYA. (2019) Communication of innovation messages via the internet: An example of Turkish exporting firms. Journal of Internet Applications and Management.
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