Citations (7)
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Paul Sergius Koku. (2022) Revisiting Pfizer’s DTCA of Lipitor Using Dr. Jarvik as a Spokesperson: Analyses under the Teleological and Deontological Theories of Ethics. Journal of Global Marketing 35:1, pages 99-114.
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Jeffrey R. Foreman, Meng-Hua Hsieh & Aditi Grover. (2019) The role of imagination in consumers’ processing of visual metaphors in prescription drug advertising. Health Marketing Quarterly 36:3, pages 169-185.
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Megan C. Good & Bruce A. Huhmann. (2018) Social relationships and social anxiety appeals in direct-to-consumer advertising. Journal of Marketing Communications 24:4, pages 393-411.
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Articles from other publishers (4)
Kristen Giombi, Jessica Thompson, Candi Wines, Ryan Haughney, Helen W. Sullivan & Kevin R. Betts. (2023) A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 19:6, pages 859-872.
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KENTARO NAGAI, MIKIHITO TANAKA, ALESSANDRO R. MARCON, RYUMA SHINEHA, KATSUSHI TOKUNAGA, TIMOTHY CAULFIELD & YASUKO TAKEZAWA. (2023) Comparing direct-to-consumer genetic testing services in English, Japanese, and Chinese websites. Anthropological Science 131:1, pages 3-13.
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Janelle Applequist, Elizabeth A. Hintz, Danielle Quichocho, Sarah Chesser, Dena Price, Sara Sturgess, Matthew Giardino & Henry N. Young. (2021) Information versus influence: An analysis of educational, relational, and identity rewards present in direct-to-consumer prescription drug advertising. Journal of the American Pharmacists Association 61:6, pages 795-803.
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Mariam F Alkazemi & Stephanie K Van Stee. (2020) Electronic direct-to-consumer advertising of pharmaceuticals: an assessment of textual and visual content of websites. Health Education Research 35:2, pages 134-151.
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