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Health Marketing Quarterly Volume 37, 2020 - Issue 1
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Articles

Does it matter who’s at risk?: Testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults living in the U.S.

John G. WirtzCharles H. Sandage Department of Advertising, University of Illinois at Urbana-Champaign, Urbana, IL, USACorrespondence[email protected]
Pages 22-40 | Published online: 19 Feb 2020

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