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Journal of Small Business & Entrepreneurship Volume 30, 2018 - Issue 6
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Original Articles

Most common heuristics and biases in nascent entrepreneurs’ marketing behavior

Pouria NouriFaculty of Entrepreneurship, University of Tehran, Tehran, IranView further author information
,
Narges ImanipourFaculty of Entrepreneurship, University of Tehran, Tehran, IranCorrespondence[email protected]
View further author information
,
Kambiz TalebiFaculty of Entrepreneurship, University of Tehran, Tehran, IranView further author information
&
Mohammadreza ZaliFaculty of Entrepreneurship, University of Tehran, Tehran, IranView further author information
Pages 451-472 | Received 25 Jul 2017, Accepted 10 Jan 2018, Published online: 12 Feb 2018

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Read on this site (2)

Ikpe Justice Akpan. (2021) Scientometric evaluation and visual analytics of the scientific literature production on entrepreneurship, small business ventures, and innovation. Journal of Small Business & Entrepreneurship 33:6, pages 717-745.
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Boyke Rudy Purnomo. (2020) Artistic orientation in creative industries: conceptualization and scale development. Journal of Small Business & Entrepreneurship 0:0, pages 1-43.
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