Citations (16)
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Sophia Egbert & Christian Rudeloff. (2023) Employees as Corporate Influencers: Exploring the Impacts of Parasocial Interactions on Brand Equity and Brand Outcomes. International Journal of Strategic Communication 0:0, pages 1-18.
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Niramarn Ngammoh, Atthaphon Mumi, Sujinda Popaitoon & Achariya Issarapaibool. (2023) Enabling social media as a strategic capability for SMEs through organizational ambidexterity. Journal of Small Business & Entrepreneurship 35:2, pages 197-217.
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Christian Rudeloff, Sigrid Bekmeier-Feuerhahn, Jörg Sikkenga & Aliena Barth. (2022) Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA). International Journal of Strategic Communication 16:2, pages 157-181.
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Vidhi Chaudhri, Jason Pridmore & Carola Mauck. (2022) Assembling the Start-up Brand: A Process Framework for Understanding Strategic Communication Challenges. International Journal of Strategic Communication 16:2, pages 206-221.
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Jihyeong Son & Linda S. Niehm. (2021) Using social media to navigate changing rural markets: the case of small community retail and service businesses. Journal of Small Business & Entrepreneurship 33:6, pages 619-637.
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Articles from other publishers (11)
Yunhwan Kim. (2023) Exploring Organizational Self-(re)presentations on Visual Social Media: Computational Analysis of Startups’ Instagram Photos Based on Unsupervised Learning. SAGE Open 13:4.
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C. Rudeloff & P. Michalski. (2023) How Corporate Brands Communicate their Higher Purpose on Social Media: Evidence from Top Global Brands on Twitter. Corporate Reputation Review.
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Christian Rudeloff & Julius Damms. (2022) Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes. Journal of Research in Marketing and Entrepreneurship 25:2, pages 328-346.
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Mohamad Harisudin, Kusnandar, Erlyna W. Riptanti, Nuning Setyowati & Isti Khomah. (2023) Determinants of the Internet of Things adoption by millennial farmers. AIMS Agriculture and Food 8:2, pages 329-342.
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Ashish Vazirani, Subhro Sarkar, Titas Bhattacharjee, Yogesh K Dwivedi & Sarah Jack. (2023) Information signals and bias in investment decisions: A meta-analytic comparison of prediction and actual performance of new ventures. Journal of Business Research 155, pages 113424.
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Sujith A. S.P. S. Aithal. (2022) The Impact of Social Media Use of Start-ups on their Entrepreneurial Opportunities in Kerala. International Journal of Management, Technology, and Social Sciences, pages 290-300.
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Christian Rudeloff, Stefanie Pakura, Fabian Eggers & Thomas Niemand. (2021) It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups. Review of Managerial Science 16:3, pages 681-712.
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Christian Rudeloff, Janina M. Schaumann & Lotta Wiethe. 2022. Podcasts. Podcasts
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Ifeanyi Benedict Ohanu & Taiwo Olabanji Shodipe. (2021) Influence of the link between resources and behavioural factors on the entrepreneurial intentions of electrical installation and maintenance work students. Journal of Innovation and Entrepreneurship 10:1.
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José Vale, Nádia Barbosa, Rui Bertuzi, Ana Maria Bandeira & Vera Teixeira Vale. (2021) Intellectual Capital Change Management in the Construction Industry—The Case of an Inter-Organisational Collaboration. Journal of Open Innovation: Technology, Market, and Complexity 7:3, pages 199.
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Rosemarie Nowak, Christian Rudeloff & Stefanie Pakura. 2021. Conference Proceedings Trends in Business Communication 2020. Conference Proceedings Trends in Business Communication 2020
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