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Original Articles

Exploring the Influence of Parasocial Relationships and Experiences on Radio Listeners’ Consumer Behaviors

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Read on this site (10)

Margaret Moe. (2023) Podvertising II: “Just like My Best Friend” – Relationships in Host-read Podcast Advertisements. Journal of Radio & Audio Media 30:1, pages 362-386.
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Daniela Schlütz & Imke Hedder. (2022) Aural Parasocial Relations: Host–Listener Relationships in Podcasts. Journal of Radio & Audio Media 29:2, pages 457-474.
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Clark F. Greer & Douglas A. Ferguson. (2022) Conversational Style of Personality Radio Station Posts on Twitter: Applying Hall’s Proxemics to Digital Communication. Journal of Radio & Audio Media 29:2, pages 396-416.
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Andrea J. Vickery & Sabrina Ventrano. (2021) Listening Goals and Parasocial Relationships: How Listening Styles Impact the Development of Parasocial Relationships with Media Personas. International Journal of Listening 35:3, pages 149-165.
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Hanna Reinikainen, Juha Munnukka, Devdeep Maity & Vilma Luoma-aho. (2020) ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing. Journal of Marketing Management 36:3-4, pages 279-298.
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Jihyun Kim & Hocheol Yang. (2019) How Does a Radio Host’s Testimonial Influence Media Experiences? The Indirect Effect of Social Presence. Journal of Radio & Audio Media 26:2, pages 336-350.
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Shu-Fang Lin, Katherine R. Dale, Daniel G. McDonald, James G. Collier & Kaitlyn Jones. (2019) Narrative Engagement and Vicarious Interaction with Multiple Characters. Mass Communication and Society 22:3, pages 324-343.
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Douglas A. Ferguson & Clark F. Greer. (2018) Visualizing a Non-Visual Medium through Social Media: The Semiotics of Radio Station Posts on Instagram. Journal of Radio & Audio Media 25:1, pages 126-141.
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Holger Schramm & Fabian Mayer. Challenges to and Perspectives on Mainstream Music Radio Programs in Germany. Journal of Broadcasting & Electronic Media 0:0, pages 1-18.
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Articles from other publishers (6)

Rachel Esther Lim & So Young Lee. (2023) “You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility. Computers in Human Behavior 148, pages 107897.
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An-Di Gong & Yi-Ting Huang. (2023) Finding love in online games: Social interaction, parasocial phenomenon, and in-game purchase intention of female game players. Computers in Human Behavior 143, pages 107681.
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Mia Lindgren & Britta Jorgensen. (2023) Podcasting and constructive journalism in health stories about antimicrobial resistance (AMR). Media International Australia 187:1, pages 73-87.
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Guihua Zhang, Dae-wan Kim, Jie Qi & Chenwei Zhao. (2022) What factors influence MOOC course completion? An investigation of course completion and workplace benefits from interpersonal attraction theory perspective. Frontiers in Psychology 13.
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Hyojung Kim, Yuri Lee & Minjung Park. (2021) Factors Boosting Impulse Buying Behavior in Live-streaming Commerce : Roles of Para-social Interactions, Task Complexity and Perceived Amount of Information. Fashion & Textile Research Journal 23:1, pages 70-83.
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Juha Munnukka, Devdeep Maity, Hanna Reinikainen & Vilma Luoma-aho. (2019) “Thanks for watching”. The effectiveness of YouTube vlogendorsements. Computers in Human Behavior 93, pages 226-234.
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