Advanced search
Publication Cover
Communication Research Reports Volume 36, 2019 - Issue 1
Submit an article Journal homepage
1,090
Views
11
CrossRef citations to date
0
Altmetric
Brief Report

The Differential Effects of Direct Address on Parasocial Experience and Identification: Empirical Evidence for Conceptual Difference

Jonathan Cohen Jonathan Cohen, PhD, 1995, University of Southern California. Current ranks: Cohen Associate Professor.Correspondence[email protected]
ORCID Iconhttp://orcid.org/0000-0003-1743-836X
ORCID Icon,
Mary Beth Oliver Mary Beth Oliver, PhD, University of Wisconsin, Madison 1991. Currently distinguished professor at Penn State University.ORCID Iconhttp://orcid.org/0000-0002-2559-8219
ORCID Icon &
Helena Bilandzic Helena Bilandzic, PhD. Ludwig-Maximilians-University Munich(2002). Currently is Full Professor at University of Augsburg.ORCID Iconhttp://orcid.org/0000-0002-9694-9653
ORCID Icon
Pages 78-83 | Published online: 15 Oct 2018

Citations (11)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (7)

Irene Razpurker-Apfeld & Nurit Tal-Or. (2023) Concreteness and Abstractness as Causes and Effects of Identification with Media Characters. Media Psychology 0:0, pages 1-24.
Read now
Nancy H. Brinson & Laura L. Lemon. (2023) Investigating the effects of host trust, credibility, and authenticity in podcast advertising. Journal of Marketing Communications 29:6, pages 558-576.
Read now
Jonathan Cohen, Erga Atad & Tomer Mevorach. (2023) Does it matter who tells the story? An experimental test of the effects of narrative perspective on credibility, identification, and persuasion. Communication Research Reports 40:3, pages 101-110.
Read now
Shani Or, Naama Meir, Doron Ron, Oren Livio, Yariv Tsfati & Nurit Tal-Or. (2023) The Impact of Testimony Journalism on Audience Engagement: An Experimental Investigation of the Effects of Point of View. Journalism Studies 24:5, pages 573-593.
Read now
Michelle Möri, Perina Siegenthaler & Andreas Fahr. (2022) Feeling pressured by health prevention campaigns as a motivational force: Examining the role of visual and verbal mode design features. Health Marketing Quarterly 39:4, pages 337-355.
Read now
Darren Tak Lun Wong & Lefteris Patlamazoglou. (2022) Bereavement and coping following the death of a personally significant popular musician. Death Studies 46:5, pages 1234-1242.
Read now
Shane M. Semmler & Travis Loof. (2019) Audio-Only Character Narration Overcoming Resistance to Narrative Persuasion. Communication Research Reports 36:3, pages 191-200.
Read now

Articles from other publishers (4)

Erga Atad & Jonathan Cohen. (2023) Look me in the eyes: How direct address affects viewers’ experience of parasocial interaction and credibility?. Journalism, pages 146488492311698.
Crossref
Hye Soo Nah. (2022) The appeal of “real” in parasocial interaction: The effect of self-disclosure on message acceptance via perceived authenticity and liking. Computers in Human Behavior 134, pages 107330.
Crossref
Riva Tukachinsky, Nathan Walter & Camille J Saucier. (2020) Antecedents and Effects of Parasocial Relationships: A Meta-Analysis. Journal of Communication 70:6, pages 868-894.
Crossref
Daniela M. Schlütz, Daniel Possler & Lucas Golombek. (2020) “Is He Talking to Me?”. Projections 14:2, pages 1-25.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.