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Journal of Education for Business Volume 95, 2020 - Issue 3
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Innovative Instructional Classroom Projects/Best Practices

An experiential approach to teaching mixed methods research

Kellilynn M. FriasArea of Marketing, Rawls College of Business, Texas Tech University, Lubbock, TX, USAORCID Iconhttp://orcid.org/0000-0001-6295-6823
ORCID Icon &
Deidre PopovichArea of Marketing, Rawls College of Business, Texas Tech University, Lubbock, TX, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-2852-408X
ORCID Icon
Pages 193-205 | Published online: 09 Jul 2019

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Jennifer Zarzosa. (2022) INTEGRATING TRANSFORMATIVE CONSUMER RESEARCH INTO THE MARKETING CURRICULUM: A DESIGN THINKING PEDAGOGICAL APPROACH. Marketing Education Review 32:2, pages 163-168.
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Articles from other publishers (6)

Forrest Watson, Julie Stanton, Stefanie Beninger, Christine Domegan, Alexander Reppel & Stanley Shapiro. (2021) Teaching What Society Needs: “Hacking” an Introductory Marketing Course With Sustainability and Macromarketing. Journal of Marketing Education 44:3, pages 375-389.
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Yuchun Zhou. (2022) Teaching Mixed Methods Using Active Learning Approaches. Journal of Mixed Methods Research, pages 155868982211205.
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Jing Zhao, GW Jang & Fenfang Ye. (2021) The Teaching Reform and Practice of "Logistics Project Design" Course: Combining Subject Training Method and Mixed Teaching. The Teaching Reform and Practice of "Logistics Project Design" Course: Combining Subject Training Method and Mixed Teaching.
Klaudia Bracio & Marek Szarucki. (2020) Mixed Methods Utilisation in Innovation Management Research: A Systematic Literature Review and Meta-Summary. Journal of Risk and Financial Management 13:11, pages 252.
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Guillaume Drevon, Luca Pattaroni, Lucien Delley, Fabien Jacot-Descombes & Nils Hamel. (2020) Rhythmanalysis of Urban Events: Empirical Elements from the Montreux Jazz Festival. Urban Planning 5:2, pages 280-295.
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Kellilynn M. Frias & Deidre Popovich. 2020. Preparing Students for Community-Engaged Scholarship in Higher Education. Preparing Students for Community-Engaged Scholarship in Higher Education 284 305 .

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