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Original Articles

It's Not Easy Trying to be One of the Guys: The Effect of Avatar Attractiveness, Avatar Sex, and User Sex on the Success of Help-Seeking Requests in an Online Game

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Pages 112-129 | Received 17 Nov 2013, Accepted 21 Sep 2014, Published online: 11 Mar 2015

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Kai Li, Huynh Van Nguyen, T.C.E. Cheng & Ching-I Teng. (2018) How do avatar characteristics affect avatar friendliness and online gamer loyalty? Perspective of the theory of embodied cognition. Internet Research 28:4, pages 1103-1121.
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