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Journal of Broadcasting & Electronic Media Volume 59, 2015 - Issue 1
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Original Articles

It's Not Easy Trying to be One of the Guys: The Effect of Avatar Attractiveness, Avatar Sex, and User Sex on the Success of Help-Seeking Requests in an Online Game

T. Franklin WaddellPennsylvania State UniversityView further author information
&
James D. IvoryDepartment of Communication at Virginia TechView further author information
Pages 112-129 | Received 17 Nov 2013, Accepted 21 Sep 2014, Published online: 11 Mar 2015

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