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Journal of Broadcasting Volume 8, 1963 - Issue 1
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Research in broadcasting

1928: Radio becomes a mass advertising medium

John W. Spalding Assistant Professor of Broadcasting in the School of Dramatic Art and Speech, Ohio University, Athens, Ohio
Pages 31-44 | Published online: 18 May 2009

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Read on this site (5)

Lu Zheng. (2014) Narrative Transportation in Radio Advertising: A Study of the Effects of Dispositional Traits on Mental Transportation. Journal of Radio & Audio Media 21:1, pages 36-50.
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Steve Craig. (2010) Daniel Starch's 1928 Survey: A First Glimpse of the U.S. Radio Audience. Journal of Radio & Audio Media 17:2, pages 182-194.
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John Dimmick & Daniel G. McDonald. (2001) Network Radio Oligopoly, 1926-1956: Rivalrous Imitation and Program Diversity. Journal of Media Economics 14:4, pages 197-212.
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RobertW. McChesney. (1991) Press-Radio Relations and the Emergence of Network, Commercial Broadcasting in the United States, 1930–1935 . Historical Journal of Film, Radio and Television 11:1, pages 41-57.
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D. Hugh Gillis. (1966) Broadcasting as profession: A socio‐economic approach. Journal of Broadcasting 11:1, pages 73-82.
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Articles from other publishers (13)

Jan Krone. 2010. Perspektiven mobiler Kommunikation. Perspektiven mobiler Kommunikation 25 63 .
Richard A. Hawkins. (2009) Advertising and the Hawaiian Pineapple Canning Industry, 1929—39. Journal of Macromarketing 29:2, pages 172-192.
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Micol Seigel. 2009. Uneven Encounters. Uneven Encounters 206 234 .
Micol Seigel. 2009. Uneven Encounters. Uneven Encounters 179 205 .
Micol Seigel. 2009. Uneven Encounters. Uneven Encounters 136 178 .
Micol Seigel. 2009. Uneven Encounters. Uneven Encounters 95 135 .
Micol Seigel. 2009. Uneven Encounters. Uneven Encounters 67 94 .
Micol Seigel. 2009. Uneven Encounters. Uneven Encounters 13 66 .
Micol Seigel. 2009. Uneven Encounters. Uneven Encounters 1 12 .

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