1928: Radio becomes a mass advertising medium

Footnotes

• 1962 . “The Boom Began in those Lusty Days of 1922—A Nostalgic look at Radio's 40 Years” . Broadcasting , May 15 : 75 – 140 .
   Google Scholar
• Banning , William P. 1946 . Commercial Broadcasting Pioneer; The WEAF Experiment, 1922–1926 , 90 Cambridge : Harvard University Press .
   Google Scholar
• Head , Sydney . 1956 . Broadcasting in America , 77 Boston : Houghton Mifflin Co. .
   Google Scholar
• Hower , Ralph M. 1939 . The History of an Advertising Agency , 164 – 5 . Cambridge : Harvard University Press .
   Google Scholar
• Archer , Gleason L. 1938 . Big Business and Radio , 246 New York : The American Historical Company, Inc. .
   Google Scholar
• Lescarboura , Austin C. 1926 . “How Much It Costs to Broadcast” . Radio Broadcast , September : 368 – 9 .
   Google Scholar
• 1928 . New York Times , December 23 : ix 8
   Google Scholar
• Stamps , Charles H. 1956 . “The Conception of the Mass Audience in American Broadcasting; An Historical‐Descriptive Study” . 40 Northwestern University . (unpublished Ph.D. dissertation
   Google Scholar
• Linton , Bruce A. 1955 . “A History of Chicago Radio Station Programming, 1921–1931, With Emphasis on Stations WMAQ and WGN” . 162 – 3 . 217 153 Northwestern University . (unpublished Ph.D. dissertation
   Google Scholar
• 1928 . New York Times , September 16 : xii 1
   Google Scholar
• Caldwell , O. H. 1928 . “Radio Changes in Effect Today” . New York Times , November ii : xi 17
   Google Scholar
• 1928 . New York Times , November 25 : xi 16
   Google Scholar
• Archer , Gleason L. 1938 . History of Radio to 1926 , 254 New York : The American Historical Society, Inc. .
   Google Scholar
• Archer . Big Business and Radio , 90 op. cit.
   Google Scholar
• 1928 . New York Times , September 16 : xii 1
   Google Scholar
• Advertisement . 1924 . New York Times , April 20 : ix 12
   Google Scholar
• 1928 . New York Times , December
   Google Scholar
• 1928 . New York Times , September 16 : xii 1
   Google Scholar
• Page , Leslie J. Jr. 1960 . “The Nature of the Broadcast Receiver and Its Market in the United State from 1922 to 1927” . Journal of Broadcasting , IV Spring : 174 – 182 .
   Google Scholar
• Caldwell , O. H. 1930 . “The Radio Market,” . In Radio and Its Future , Edited by: Codel , Martin . 206 New York : Harper and Bros. .
   Google Scholar
• Caldwell , O. H. Radio and Its Future , 206
   Google Scholar
• McNamee , Graham . 1926 . (with Robert G. Anderson), “You're On the Air” . Saturday Evening Post , May 1 : 14
   Google Scholar
• Harding , Allan . 1925 . “Behind the Scenes at WOR” . American Magazine , October : 154
   Google Scholar
• 1929 . “Sizing Up the Radio Audience” . Literary Digest , January 19 : 54 – 5 .
   Google Scholar
• 1922 . Printer's Ink , April 27
   Google Scholar
• Wood , James P. 1958 . The Story of Advertising , 405 – 8 . New York : The Ronald Press Co. .
   Google Scholar
• Young , James C. 1924 . “How Will You Have Your Advertising?” . Radio Broadcast , December : 243
   Google Scholar
• 1931 . New York Times , November 15 : ix 8
   Google Scholar
• 1926 . “Radio Converts the Continent into an Auditorium” . Literary Digest , 4 December : 61
   Google Scholar
• White , Llewellyn . 1947 . The American Radio , 61 Chicago : University of Chicago Press .
   Google Scholar
• 1930 . “National Broadcasting Company, Inc. . Fortune , December : 70
   Google Scholar
• Aylesworth , Merlin . 1928 . “Radio is Classed as a Public Utility” . New York Times , September 16 : xii 3
   Google Scholar
• 1924 . “Radio Magazine” . New York Herald , January 20
   Google Scholar
• 1924 . “Radio Programs for the Coming Week” . New York Times , January 27 : ix 8
   Google Scholar
• 1929 . New York Times , January 13 : viii 17
   Google Scholar
• Summers , Harrison B. , ed. 1958 . A Thirty Year History of Programs Carried On National Radio Networks in the United States , 11 – 13 . Columbus : The Ohio State University .
   Google Scholar
• 1932 . “An Appraisal” . Fortune , September : 44
   Google Scholar
• Advertisements . 1928 . Saturday Evening Post , May 26 : 103
   Google Scholar
• Spalding , J. W. 1961 . “An Historical and Descriptive Analysis of the Voice of Firestone Radio and The Television Program, 1928–1959” . 190 The University of Michigan . (unpublished Ph.D. dissertation
   Google Scholar
• Durstine , Roy . “Audible Advertising” . Radio and Its Future , 51
   Google Scholar