An Interpretable Moderated Mediation Model: How does Punctum Image Influence Tourists’ Behavioral Intention?

Jianchi DaiSchool of Tourism, Hainan University, Haikou, ChinaView further author information

Haiying ChenSchool of Tourism, Hainan University, Haikou, ChinaCorrespondence[email protected]
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Zhiming ZhangSchool of Tourism, Hainan University, Haikou, ChinaView further author information

Yi PanSchool of Tourism, Hainan University, Haikou, ChinaView further author information

Shanyi TanSchool of Tourism, Hainan University, Haikou, ChinaView further author information

Shaowei TianSchool of Tourism, Hainan University, Haikou, ChinaView further author information

Huan ZhangSchool of Tourism, Hainan University, Haikou, ChinaView further author information

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