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Research Article
An Interpretable Moderated Mediation Model: How does Punctum Image Influence Tourists’ Behavioral Intention?
Jianchi DaiSchool of Tourism, Hainan University, Haikou, ChinaView further author information
, Haiying ChenSchool of Tourism, Hainan University, Haikou, ChinaCorrespondence[email protected]
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Zhiming ZhangSchool of Tourism, Hainan University, Haikou, ChinaView further author information
, Yi PanSchool of Tourism, Hainan University, Haikou, ChinaView further author information
, Shanyi TanSchool of Tourism, Hainan University, Haikou, ChinaView further author information
, Shaowei TianSchool of Tourism, Hainan University, Haikou, ChinaView further author information
& Huan ZhangSchool of Tourism, Hainan University, Haikou, ChinaView further author information
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Article: 2195740
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Received 23 Dec 2022, Accepted 22 Mar 2023, Published online: 31 Mar 2023
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