Citations (100)
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Marta Retamosa, Angel Millán & Juan A. García. (2022) The journey towards finding your favourite university. A segmentation study based on selection criteria. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Anh Ngoc Quynh Phan. (2022) Vietnamese doctoral students’ imaginative geographies of their destination countries. Globalisation, Societies and Education 0:0, pages 1-14.
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Mahsood Shah, Kumaraguru Mahadevan & Ming Cheng. (2022) Poaching international students? A study of an Australian university with metropolitan campuses. Perspectives: Policy and Practice in Higher Education 26:1, pages 28-37.
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Hayfa Jafar & Oleg Legusov. (2021) Understanding the Decision-Making Process of College-Bound International Students: A Case Study of Greater Toronto Area Colleges of Applied Arts and Technology. Community College Journal of Research and Practice 45:7, pages 463-478.
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Harald Kraus & James Burford. (2020) ‘Just like studying abroad’: an analysis of the online promotional videos of Thai university international programmes. Journal of Marketing for Higher Education 30:2, pages 203-220.
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Amanda Bridget Mwenda, Miriam Sullivan & Ann Grand. (2019) How do Australian universities market STEM courses in YouTube videos?. Journal of Marketing for Higher Education 29:2, pages 191-208.
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Elena Neiterman, Jelena Atanackovic, Christine Covell & Ivy Lynn Bourgeault. (2018) ‘We want to be seen as partners, not vultures of the world:’ perspectives of Canadian stakeholders on migration of international students studying in health professions in Canada. Globalisation, Societies and Education 16:4, pages 395-408.
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Yibo Yang, Simone Volet & Caroline Mansfield. (2018) Motivations and influences in Chinese international doctoral students’ decision for STEM study abroad. Educational Studies 44:3, pages 264-278.
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Miri Yemini. (2017) Internationalization Under Intractable Conflict: The Influence of National Conflict on Israeli Higher Education Institutions’ Internationalization Efforts. European Education 49:4, pages 293-303.
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Darija Bartkute. (2017) Lithuanian students’ choice of university: a consumer value approach. European Journal of Higher Education 7:2, pages 173-187.
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Syed Zamberi Ahmad & Frederick Robert Buchanan. (2017) Motivation factors in students decision to study at international branch campuses in Malaysia. Studies in Higher Education 42:4, pages 651-668.
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Kristiina Herold, Jenni Sipilä, Anssi Tarkiainen & Sanna Sundqvist. (2017) How service values influence the processing of word-of-mouth in the evaluation of credence beliefs. Journal of Marketing for Higher Education 27:1, pages 59-76.
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Roger Pizarro Milian. (2016) Modern Campuses, Local Connections and Unconventional Symbols: Promotional Practises in the Canadian Community College Sector. Tertiary Education and Management 22:3, pages 218-230.
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Lili Gai, Chunhao Xu & Lou E. Pelton. (2016) A netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets. Journal of Marketing for Higher Education 26:2, pages 181-198.
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Syed Zamberi Ahmad & Frederick Robert Buchanan. (2016) Choices of destination for transnational higher education: “pull” factors in an Asia Pacific market. Educational Studies 42:2, pages 163-180.
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Kristiina Herold, Anssi Tarkiainen & Sanna Sundqvist. (2016) How the source of word-of-mouth influences information processing in the formation of brand attitudes. Journal of Marketing for Higher Education 26:1, pages 64-85.
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Stephen Wilkins & Jeroen Huisman. (2015) Factors affecting university image formation among prospective higher education students: the case of international branch campuses. Studies in Higher Education 40:7, pages 1256-1272.
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Eva Nedbalová, Luke Greenacre & John Schulz. (2014) UK higher education viewed through the marketization and marketing lenses. Journal of Marketing for Higher Education 24:2, pages 178-195.
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Ashita Aggarwal Sharma, Vithala R. Rao & Sapna Popli. (2013) Measuring consumer-based brand equity for Indian business schools. Journal of Marketing for Higher Education 23:2, pages 175-203.
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L. Owens, Prashant Srivastava & Aniqa Feerasta. (2011) Viewing international students as state stimulus potential: current perceptions and future possibilities. Journal of Marketing for Higher Education 21:2, pages 157-179.
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Louise
A. Heslop & John Nadeau. (2010) Branding MBA programs: the use of target market desired outcomes for effective brand positioning. Journal of Marketing for Higher Education 20:1, pages 85-117.
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Tijmen Weber, Christof Van Mol & Maarten H. J. Wolbers. (2023) Destination choices of international students in the Netherlands: A meso‐level analysis of higher education institutions and cities. Population, Space and Place.
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Lu Chen. (2023) Push-Pull Factors Influencing Chinese Mainland Students Attending IBCs: A Case Study. SHS Web of Conferences 171, pages 03007.
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Simmar Preet, Nitya Chutani, Raghav Rungta, Shweta Kansal, Harsifat Kaur & Vandana Kalra. (2022) Reflections on the Perceptions and Experience of International Students in the University of Delhi, India - A Primary Data-Based Analysis. Journal of Business Thought, pages 25-39.
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Alice Bertoletti, Jasmina Berbegal-Mirabent & Tommaso Agasisti. (2022) Higher education systems and regional economic development in Europe: A combined approach using econometric and machine learning methods. Socio-Economic Planning Sciences 82, pages 101231.
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Daniel W. Lang. (2021) Financing higher education in Canada: a study in fiscal federalism. Higher Education 84:1, pages 177-194.
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