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Shahira El Alfy. (2023) Community orientation: an overlooked pillar of market-oriented higher education institutions. Journal of Marketing for Higher Education 33:2, pages 182-204.
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Florent Girardin, Inès Blal & Renaud Lunardo. (2023) The role of brand authenticity for higher education institutions. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Önder Kethüda. (2023) Positioning strategies and rankings in the HE: congruence and contradictions. Journal of Marketing for Higher Education 33:1, pages 97-123.
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Arnold Japutra, Shasha Wang & Ting (Tina) Li. (2023) The influence of self-congruence and relationship quality on student educational involvement. Journal of Marketing for Higher Education 33:1, pages 40-57.
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Anh Mai To, Michael Mindzak, Narongsak Thongpapanl & Justin Mindzak. (2022) Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Maria de Fátima Cruz, Helena Alves & Ricardo Gouveia Rodrigues. (2022) A service-dominant logic of co-creation in higher education: emerging topics and conceptualizations. Journal of Marketing for Higher Education 0:0, pages 1-26.
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Ayşe Collins, Hasan Şimşek & Aygil Takır. (2022) Choosing a Higher Education destination: Marketing of where, why and how?. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Jessica Prach, Ane Turner Johnson & Sarah Ferguson. (2022) College choice & the consumer: the impact of gender on higher education enrollment. Journal of Marketing for Higher Education 0:0, pages 1-21.
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David Amani. (2022) I Have to Choose This University: Understanding Perceived Usefulness of Word of Mouth (WOM) in Choosing Universities among Students of Higher Education. Services Marketing Quarterly 43:1, pages 1-16.
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Syed Aziz Anwar, M. Sadiq Sohail, Ahmed Ankit & Meera Al-Marri. (2021) Determinants of learner-centric brand equity for online universities in Gulf countries. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Mollie Dollinger & Jessica Vanderlelie. (2021) Closing the loop: co-designing with students for greater market orientation. Journal of Marketing for Higher Education 31:1, pages 41-57.
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Mikko Koria, Rosana Vasques & Ida Telalbasic. (2020) Mind the Systemic Gap(s): Service Ecosystems for Early-Stage Entrepreneurs in the East Zone of São Paulo, Brazil. The Design Journal 23:6, pages 843-863.
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László Horváth. (2020) Psychological contract profiling for managing the learning experience of higher education students. European Journal of Higher Education 10:4, pages 377-396.
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Kjersti Karijord Smørvik & May Kristin Vespestad. (2020) Bridging marketing and higher education: resource integration, co-creation and student learning. Journal of Marketing for Higher Education 30:2, pages 256-270.
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Tornike Khoshtaria, Davit Datuashvili & Arian Matin. (2020) The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education. Journal of Marketing for Higher Education 30:2, pages 239-255.
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Shahira El Alfy & Abdulai Abukari. (2020) Revisiting perceived service quality in higher education: uncovering service quality dimensions for postgraduate students. Journal of Marketing for Higher Education 30:1, pages 1-25.
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Tomaž Kolar, Vanja Erčulj & Lidija Weis. (2019) Multigroup validation of the service quality, customer satisfaction and performance links in higher education. The Service Industries Journal 39:13-14, pages 1004-1028.
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Evan H. Offstein & Rebecca M. Chory. (2019) In Defense of the Lecture: Revisiting and Reassessing Its Place within Management Pedagogy. Organization Management Journal 16:4, pages 350-362.
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Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong & Nina Krey. (2019) Hedonic and utilitarian value: the role of shared responsibility in higher education services. Journal of Marketing for Higher Education 29:1, pages 134-152.
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Ambreen Shahnaz & Samina Amin Qadir. (2019) Conflicting debates about marketization of higher education: Pakistani universities as a case in point. Cogent Arts & Humanities 6:1.
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Orlando Troisi, Mara Grimaldi, Francesca Loia & Gennaro Maione. (2018) Big data and sentiment analysis to highlight decision behaviours: a case study for student population. Behaviour & Information Technology 37:10-11, pages 1111-1128.
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Kevin Celuch, Dinko Bačić, Manfen W Chen, Jeanette Maier-Lytle & Jack Smothers. (2018) The Potential of Student Co-Creation in Extracurricular Experiences. Marketing Education Review 28:3, pages 230-243.
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Jing (Bill) Xu, Ada Lo & Joey Wu. (2018) Are students customers? Tourism and hospitality students’ evaluation of their higher education experience. Journal of Teaching in Travel & Tourism 18:3, pages 236-258.
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Elizabeth Nixon, Richard Scullion & Robert Hearn. (2018) Her majesty the student: marketised higher education and the narcissistic (dis)satisfactions of the student-consumer. Studies in Higher Education 43:6, pages 927-943.
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Pat Strauss. (2017) Caught between two stools? Academic writing in ‘new’ vocational disciplines in higher education. Teaching in Higher Education 22:8, pages 925-939.
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Martyn Polkinghorne, Gelareh Roushan & Julia Taylor. (2017) Considering the marketing of higher education: the role of student learning gain as a potential indicator of teaching quality. Journal of Marketing for Higher Education 27:2, pages 213-232.
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Marion R. Burford & Kaye Chan. (2017) Refining a strategic marketing course: Is a ‘flip’ a good ‘fit’?. Journal of Strategic Marketing 25:2, pages 152-163.
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Jodie Conduit, Carolin Plewa, Joanne Ho & Vinh Nhat Lu. (2017) Facilitating student interaction capabilities: the interplay of individual, group, and course-related factors. Journal of Strategic Marketing 25:2, pages 114-127.
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Melodi Guilbault. (2016) Students as customers in higher education: reframing the debate. Journal of Marketing for Higher Education 26:2, pages 132-142.
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Janne Tienari, Hanna-Mari Aula & Timo Aarrevaara. (2016) Built to be excellent? The Aalto University merger in Finland. European Journal of Higher Education 6:1, pages 25-40.
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Tamer H. Elsharnouby. (2015) Student co-creation behavior in higher education: the role of satisfaction with the university experience. Journal of Marketing for Higher Education 25:2, pages 238-262.
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Norazlyn Kamal Basha, Jillian C. Sweeney & Geoff Soutar. (2015) Effects of country and delivery mode on perceived risk in international higher education. Journal of Marketing for Higher Education 25:2, pages 171-203.
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David Fleischman, Maria Raciti & Meredith Lawley. (2015) Degrees of co-creation: an exploratory study of perceptions of international students’ role in community engagement experiences. Journal of Marketing for Higher Education 25:1, pages 85-103.
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Sanjai Kumar Parahoo, Heather Lea Harvey & Gihad Yakoob Abdelrahim Radi. (2014) Satisfaction of Tourists with Public Transport: An Empirical Investigation in Dubai. Journal of Travel & Tourism Marketing 31:8, pages 1004-1017.
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Jaakko Aspara, Hanna-Mari Aula, Janne Tienari & Henrikki Tikkanen. (2014) Struggles in organizational attempts to adopt new branding logics: the case of a marketizing university. Consumption Markets & Culture 17:6, pages 522-552.
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Ruby Roy Dholakia & Linda A. Acciardo. (2014) Branding a state university: doing it right. Journal of Marketing for Higher Education 24:1, pages 144-163.
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Tony Woodall, Alex Hiller & Sheilagh Resnick. (2014) Making sense of higher education: students as consumers and the value of the university experience. Studies in Higher Education 39:1, pages 48-67.
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Carla Childers, Kim Williams & Elyria Kemp. (2014) Emotions in the Classroom: Examining Environmental Factors and Student Satisfaction. Journal of Education for Business 89:1, pages 7-12.
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Stavros Kalafatis & Lesley Ledden. (2013) Carry-over effects in perceptions of educational value. Studies in Higher Education 38:10, pages 1540-1561.
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Savvas Papagiannidis. (2013) Adopting online taster courses in postgraduate recruitment: the case of a British business school. Studies in Higher Education 38:7, pages 1058-1078.
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Adam Nguyen & Joseph Rosetti. (2013) Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap. Journal of Marketing for Higher Education 23:2, pages 155-174.
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Sanjai K. Parahoo, Heather L. Harvey & Rana M. Tamim. (2013) Factors influencing student satisfaction in universities in the Gulf region: does gender of students matter?. Journal of Marketing for Higher Education 23:2, pages 135-154.
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Johanna Vuori. (2013) Are Students Customers in Finnish Higher Education?. Tertiary Education and Management 19:2, pages 176-187.
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Cathy Schofield, Debby Cotton, Karen Gresty, Pauline Kneale & Jennie Winter. (2013) Higher education provision in a crowded marketplace. Journal of Higher Education Policy and Management 35:2, pages 193-205.
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