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Original Articles

Social Networking as an Admission Tool: A Case Study in Success

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Pages 109-124 | Published online: 22 Dec 2009

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Nino Tandilashvili, Sophie Balech & Marina Tabatadze. (2023) The role of affective ties in the asymmetrical relationship between student satisfaction and loyalty. Comparative study of European business schools. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Gabriel Simiyu, Ronald Bonuke & Joyce Komen. (2020) Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude. Journal of Marketing for Higher Education 30:1, pages 66-86.
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Fiona Cownie. (2019) ‘What drives students’ affective commitment towards their university?’. Journal of Further and Higher Education 43:5, pages 674-691.
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Ho Keat Leng & Weisheng Chiu. (2019) The 27th SEA Games Myanmar 2013: a Facebook perspective. Sport in Society 22:3, pages 449-461.
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Tri D. Le, Angela R. Dobele & Linda J. Robinson. (2019) Information sought by prospective students from social media electronic word-of-mouth during the university choice process. Journal of Higher Education Policy and Management 41:1, pages 18-34.
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James Pringle & Samantha Fritz. (2019) The university brand and social media: using data analytics to assess brand authenticity. Journal of Marketing for Higher Education 29:1, pages 19-44.
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Adam Peruta & Alison B. Shields. (2018) Marketing your university on social media: a content analysis of Facebook post types and formats. Journal of Marketing for Higher Education 28:2, pages 175-191.
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Eleni Dermentzi & Savvas Papagiannidis. (2018) UK public’s intention to engage with academia via online technologies. Behaviour & Information Technology 37:2, pages 120-132.
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Mianda Galan, Meredith Lawley & Michael Clements. (2015) Social media's use in postgraduate students' decision-making journey: an exploratory study. Journal of Marketing for Higher Education 25:2, pages 287-312.
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Shasha Teng, Kok Wei Khong & Alain Yee Loong Chong. (2015) Study abroad information in the new media. Journal of Marketing for Higher Education 25:2, pages 263-286.
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Stuart Palmer. (2014) Characterizing Twitter communication – a case study of international engineering academic units. Journal of Marketing for Higher Education 24:2, pages 257-273.
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Charles H. Bélanger, Suchita Bali & Bernard Longden. (2014) How Canadian universities use social media to brand themselves. Tertiary Education and Management 20:1, pages 14-29.
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Stuart Palmer. (2013) Characterisation of the use of Twitter by Australian Universities. Journal of Higher Education Policy and Management 35:4, pages 333-344.
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Timothy D. Pippert, Laura J. Essenburg & Edward J. Matchett. (2013) We've got minorities, yes we do: visual representations of racial and ethnic diversity in college recruitment materials. Journal of Marketing for Higher Education 23:2, pages 258-282.
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Adrian Palmer & Nicole Koenig-Lewis. (2011) The effects of pre-enrolment emotions and peer group interaction on students’ satisfaction. Journal of Marketing Management 27:11-12, pages 1208-1231.
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Efthymios Constantinides & Marc C. Zinck Stagno. (2011) Potential of the social media as instruments of higher education marketing: a segmentation study. Journal of Marketing for Higher Education 21:1, pages 7-24.
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Sahil Malik, Amandeep Dhaliwal & Deepti Dabas Hazarika. 2023. Sustaining Higher Education Through Resource Allocation, Learning Design Models, and Academic Development. Sustaining Higher Education Through Resource Allocation, Learning Design Models, and Academic Development 129 147 .
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D. Rajasekar & P. S. Aithal. (2022) Study on Cadet Satisfaction towards E-Marketing Promotion in Private Maritime University (Study with reference to rural cadets, Chennai). International Journal of Case Studies in Business, IT, and Education, pages 489-495.
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Sailaja Bohara, Ashulekha Gupta & Diksha Panwar. (2022) Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education. International Journal of Online Marketing 12:1, pages 1-18.
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Bede van Schaijik, Aladdin Alshawa, Omar Hamadah, Mohammed Alshehri & Omar Kujan. (2021) The role of Twitter in dental education: A systematic review. Journal of Dental Education 85:9, pages 1471-1481.
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Jennifer Lee Burton, Jill R. Mosteller & Kellie E. Hale. (2020) Using linguistics to inform influencer marketing in services. Journal of Services Marketing 35:2, pages 222-236.
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Birte Fähnrich, Jens Vogelgesang & Michael Scharkow. (2020) Evaluating universities' strategic online communication: how do Shanghai Ranking's top 50 universities grow stakeholder engagement with Facebook posts?. Journal of Communication Management 24:3, pages 265-283.
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Sacha Sharp. 2020. Advancing Educational Research With Emerging Technology. Advancing Educational Research With Emerging Technology 78 98 .
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Eleni Dermentzi & Savvas Papagiannidis. (2018) Academics’ intention to adopt online technologies for public engagement. Internet Research 28:1, pages 191-212.
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Cassidy R. Sugimoto, Sam Work, Vincent Larivière & Stefanie Haustein. (2017) Scholarly use of social media and altmetrics: A review of the literature. Journal of the Association for Information Science and Technology 68:9, pages 2037-2062.
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Heather T. Rowan‐Kenyon, Ana M. Martínez Alemán, Kevin Gin, Bryan Blakeley, Adam Gismondi, Jonathan Lewis, Adam McCready, Daniel Zepp & Sarah Knight. (2016) Social Media in Higher Education. ASHE Higher Education Report 42:5, pages 7-128.
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Yunchu Huang, Chang-Gyu Yang, Heon Baek & Sang-Gun Lee. (2015) Revisiting media selection in the digital era: adoption and usage. Service Business 10:1, pages 239-260.
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Janneke Hoek, Paula O'Kane & Martin McCracken. (2016) Publishing personal information online. Personnel Review 45:1, pages 67-83.
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Nick Pearce & Sarah Learmonth. 2016. Widening Participation, Higher Education and Non-Traditional Students. Widening Participation, Higher Education and Non-Traditional Students 105 117 .
Patricia Thibaut. (2015) Social network sites with learning purposes: Exploring new spaces for literacy and learning in the primary classroom. The Australian Journal of Language and Literacy 38:2, pages 83-94.
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Ali Acılar. 2015. Strategic Customer Relationship Management in the Age of Social Media. Strategic Customer Relationship Management in the Age of Social Media 95 107 .
Ho Keat Leng & Dahlia Leng. 2015. Marketing and Consumer Behavior. Marketing and Consumer Behavior 2169 2182 .
Pingping Han. (2014) A Literature Review on College Choice and Marketing Strategies for Recruitment. Family and Consumer Sciences Research Journal 43:2, pages 120-130.
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Brandi A. Watkins & Regina Lewis. 2014. Digital Arts and Entertainment. Digital Arts and Entertainment 1113 1127 .
H. K. Leng. 2014. Trends in E-Business, E-Services, and E-Commerce. Trends in E-Business, E-Services, and E-Commerce 191 205 .
Ho Keat Leng & Dahlia Leng. 2014. Handbook of Research on Transnational Higher Education. Handbook of Research on Transnational Higher Education 175 188 .
Brandi A. Watkins & Regina Lewis. (2013) Building Marketing Relationships on Twitter. International Journal of Interactive Communication Systems and Technologies 3:1, pages 32-46.
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H. K. Leng. 2013. Marketing Strategies for Higher Education Institutions. Marketing Strategies for Higher Education Institutions 164 175 .
Natalia Rekhter. 2013. Marketing Strategies for Higher Education Institutions. Marketing Strategies for Higher Education Institutions 148 163 .
Efthymios Constantinides & Marc C. Zinck Stagno. 2013. Marketing Strategies for Higher Education Institutions. Marketing Strategies for Higher Education Institutions 128 147 .
Thomas J. Hayes & Mary M. Walker. 2013. Marketing Strategies for Higher Education Institutions. Marketing Strategies for Higher Education Institutions 46 60 .
Charlotte Holland & Miriam Judge. 2013. Social Media and the New Academic Environment. Social Media and the New Academic Environment 1 25 .
A. Capiluppi, A. Serebrenik & L. Singer. (2013) Assessing Technical Candidates on the Social Web. IEEE Software 30:1, pages 45-51.
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Vladlena Benson, Stephanie Morgan & Hemamali Tennakoon. 2013. Information Systems, E-learning, and Knowledge Management Research. Information Systems, E-learning, and Knowledge Management Research 416 425 .
Thomas J. Hayes & Mary M. Walker. (2012) A Mobile Market. International Journal of Technology and Educational Marketing 2:2, pages 55-69.
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Vladlena Benson, Stephanie Morgan & Hemamali Tennakoon. (2012) A Framework for Knowledge Management in Higher Education Using Social Networking. International Journal of Knowledge Society Research 3:2, pages 44-54.
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Efthymios Constantinides & Marc C. Zinck Stagno. (2012) Higher Education Marketing. International Journal of Technology and Educational Marketing 2:1, pages 41-58.
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Natalia Rekhter. (2012) Using Social Network Sites for Higher Education Marketing and Recruitment. International Journal of Technology and Educational Marketing 2:1, pages 26-40.
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H. K. Leng. (2012) The Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore. International Journal of Technology and Educational Marketing 2:1, pages 14-25.
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Philip Griffiths & Anthony Wall. 2011. Higher Education Administration with Social Media. Higher Education Administration with Social Media 49 67 .
Nerisa N. Paladan. (2018) Higher Education Institutions Embracing Digital & Social Media Marketing: A Case of Top 25 Universities in Asia & Africa. SSRN Electronic Journal.
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