Citations (28)
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Sushil Awale & Binod Krishna Shrestha. (2022) Effectiveness of Print Advertising Practices of Higher Education Services in Nepal. Journal of Promotion Management 28:1, pages 1-19.
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Janire Gordon-Isasi, Lorea Narvaiza & Juan José Gibaja. (2021) Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE). Journal of Marketing for Higher Education 31:1, pages 58-90.
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Monica Khanna, Isaac Jacob & Anjali Chopra. (2019) Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance. Journal of Promotion Management 25:3, pages 337-353.
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Maja Šerić. (2018) Content analysis of the empirical research on IMC from 2000 to 2015. Journal of Marketing Communications 24:7, pages 647-685.
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Jake D. Hoskins & Benton A. Brown. (2017) Hold firm or adapt? An empirical examination of the institutional appeal implications of maintaining the Liberal Arts College identity. Journal of Marketing for Higher Education 27:2, pages 188-212.
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Maja Šerić, Irene Gil Saura & Daniela Garbin Praničević. (2016) Latest technology and communication consistency in hospitality: a comparison between two Mediterranean countries. Economic Research-Ekonomska Istraživanja 29:1, pages 1091-1108.
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Maja Šerić, Irene Gil-Saura & Alejandro Mollá-Descals. (2013) Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation. Journal of Relationship Marketing 12:2, pages 114-140.
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Jake David Hoskins & Benton A. Brown. (2018) On the contrasting strategic impact of online customer reviews for niche and mainstream organizations. Journal of Research in Interactive Marketing 12:3, pages 347-369.
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Antra Singh & Seema Singh. (2018) Expansion of Private Engineering Institutions. Higher Education for the Future 5:1, pages 20-39.
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Efthymios Constantinides & Marc C. Zinck Stagno. 2013. Marketing Strategies for Higher Education Institutions. Marketing Strategies for Higher Education Institutions
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Emerson Wagner Mainardes, Helena Alves, Mário Raposo & Maria José Carvalho de Souza Domingues. (2011) Marketing in higher education: A comparative analysis of the Brazil and Portuguese cases. International Review on Public and Nonprofit Marketing 9:1, pages 43-63.
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Efthymios Constantinides & Marc C. Zinck Stagno. (2012) Higher Education Marketing. International Journal of Technology and Educational Marketing 2:1, pages 41-58.
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Adelina Eugenia Ivanov. (2012) The Internet‘s Impact on Integrated Marketing Communication. Procedia Economics and Finance 3, pages 536-542.
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Maja Šerić & Irene Gil Saura. (2011) ANÁLISIS DE LOS HOTELES DE ALTA CATEGORÍA DE CROACIA DESDE EL ENFOQUE HOTEL-HUÉSPED. Investigaciones Europeas de Dirección y Economía de la Empresa 17:3, pages 127-149.
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Maja Šerić & Irene Gil-Saura. (2011) Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dalmatian first-class and luxury hotels. Journal of Retail & Leisure Property 9:5, pages 401-414.
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