Citations (65)
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Dan Liu, Alun DeWinter, Peter Harrison & Katherine Wimpenny. (2023) Motivation factors in student decisions to study Transnational Higher Education in China: a comparative study of two Anglo-Sino programmes. Journal of Marketing for Higher Education 33:2, pages 161-181.
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Evelyn Hendriana, Khairil Wahidin Awang & Raja Nerina Raja Yusof. (2023) The roles of the country’s cognitive, affective, and personality aspects in international students’ decision-making. Journal of Marketing for Higher Education 33:2, pages 143-160.
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Gerardo L. Blanco, Matthew Rombalski & Jhon Maldonado Mosquera. (2022) Fulbrighters without Fulbright: branding US internationalization of higher education in a context of racial justice. Journal of Marketing for Higher Education 0:0, pages 1-14.
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Carolyn McNicholas & Rita Marcella. (2022) An interactive decision-making model of international postgraduate student course choice. Journal of Marketing for Higher Education 0:0, pages 1-26.
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Ayşe Collins, Hasan Şimşek & Aygil Takır. (2022) Choosing a Higher Education destination: Marketing of where, why and how?. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Fraser McLeay, Jessica Lichy & Faisal Asaad. (2020) Insights for a post-Brexit era: marketing the UK as a study destination – an analysis of Arab, Chinese, and Indian student choices. Journal of Strategic Marketing 28:2, pages 161-175.
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Mahmoud Abdulai Mahmoud, Elizabeth Oppong, Daniel Twimasie, Mohammed Muniru Husseini, Adelaide Naa Amerley Kastner & Moses Oppong. (2020) Culture and country choice of international students: evidence from Ghana. Journal of Marketing for Higher Education 30:1, pages 105-124.
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Hiba K. Massoud & Rami M. Ayoubi. (2019) Do flexible admission systems affect student enrollment? Evidence from UK universities. Journal of Marketing for Higher Education 29:1, pages 84-101.
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Kaitlin Oyler Cicchetti. (2018) Home Away from Home? A Case Study of Student Transitions to an International Branch Campus. Journal of Student Affairs Research and Practice 55:4, pages 452-464.
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Syed Zamberi Ahmad & Frederick Robert Buchanan. (2017) Motivation factors in students decision to study at international branch campuses in Malaysia. Studies in Higher Education 42:4, pages 651-668.
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Vicky Lewis. (2016) Embedding marketing in international campus development: lessons from UK universities. Perspectives: Policy and Practice in Higher Education 20:2-3, pages 59-66.
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Syed Zamberi Ahmad & Frederick Robert Buchanan. (2016) Choices of destination for transnational higher education: “pull” factors in an Asia Pacific market. Educational Studies 42:2, pages 163-180.
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Jolanta Urbanovič, Stephen Wilkins & Jeroen Huisman. (2016) Issues and challenges for small countries in attracting and hosting international students: the case of Lithuania. Studies in Higher Education 41:3, pages 491-507.
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Chiu Mei Chee, Muhammad Mohsin Butt, Stephen Wilkins & Fon Sim Ong. (2016) Country of origin and country of service delivery effects in transnational higher education: a comparison of international branch campuses from developed and developing nations. Journal of Marketing for Higher Education 26:1, pages 86-102.
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Jonathan C. Davies & Rachel M. Dunk. (2015) Flying along the supply chain: accounting for emissions from student air travel in the higher education sector. Carbon Management 6:5-6, pages 233-246.
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Stephen Wilkins & Jeroen Huisman. (2015) Factors affecting university image formation among prospective higher education students: the case of international branch campuses. Studies in Higher Education 40:7, pages 1256-1272.
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Paul Gibbs & Aftab Dean. (2015) Do higher education institutes communicate trust well?. Journal of Marketing for Higher Education 25:2, pages 155-170.
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Michael
J. Clayton, Kevin
V. Cavanagh & Matt Hettche. (2013) The communication of global citizenship through Public Service Announcements: a US study. Journal of Marketing for Higher Education 23:1, pages 1-14.
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Deborah
L. Owens, Prashant Srivastava & Aniqa Feerasta. (2011) Viewing international students as state stimulus potential: current perceptions and future possibilities. Journal of Marketing for Higher Education 21:2, pages 157-179.
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