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Journal of Marketing for Higher Education Volume 23, 2013 - Issue 2
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Original Articles

Measuring consumer-based brand equity for Indian business schools

Ashita Aggarwal SharmaS.P Jain Institute of Management & Research, Bhavan's Campus, Munshi Nagar, Andheri West, Mumbai400058, IndiaCorrespondence[email protected]
,
Vithala R. RaoJohnson Graduate School of Management, Cornell University, 351 Sage Hall, Ithaca, NY14853-6201, USA
&
Sapna PopliIILM Institute, Lodhi Road, New Delhi110003, India
Pages 175-203 | Published online: 17 Dec 2013

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Sapna Popli, Sumanjit Dass, Ashita Aggarwal & Antara Chakraborty. (2023) A customer experience lens for higher education in India using journey mapping and experience quality. Studies in Higher Education 48:3, pages 475-489.
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Nadine Walter, Omid Asgari & Thomas Cleff. (2022) What role does the brand play? Measuring the impact of customer-based brand equity on the selection of MBA programs at Dutch business schools. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Chuma Diniso & Helen Inseng Duh. (2021) Explaining Generation Y South Africans’ Love and Satisfaction with Samsung Phone Brand using Consumption Value Theory. Journal of African Business 22:4, pages 564-577.
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Kevser Tasel-Jurkovic & İpek Altinbasak-Farina. (2021) Higher education institution choice intention model: mediation effect of attitude. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Sumanjit Dass, Sapna Popli, Abhigyan Sarkar, Juhi Gahlot Sarkar & Muddu Vinay. (2021) Empirically examining the psychological mechanism of a loved and trusted business school brand. Journal of Marketing for Higher Education 31:1, pages 23-40.
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Salman Yousaf, Xiucheng Fan & Fahad Laber. (2020) Branding China through the internationalization of higher education sector: an international students’ perspective from China. Journal of Marketing for Higher Education 30:2, pages 161-179.
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Weng Marc Lim, Teck Weng Jee & Ernest Cyril De Run. (2020) Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix. Journal of Strategic Marketing 28:3, pages 225-245.
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Maha Mourad, Hakim Meshreki & Samer Sarofim. (2020) Brand equity in higher education: comparative analysis. Studies in Higher Education 45:1, pages 209-231.
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Sonja Martin Poole, Michael A. Levin & Kate Elam. (2018) Getting out of the rankings game: a better way to evaluate higher education institutions for best fit. Journal of Marketing for Higher Education 28:1, pages 12-31.
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Articles from other publishers (13)

Arifin Angriawan, Ramendra Thakur & David Baker. (2023) A comparative study on the strategic roles of service customer equity and innovation protection on firm performance. International Marketing Review 40:6, pages 1379-1408.
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Francis Kuriakose. (2023) Experiential branding in higher education: an Indian case. International Journal of Educational Management 37:3, pages 633-646.
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Dilip S. Mutum, Ahmad Hata Hussein & Ezlika M. Ghazali. (2023) The antecedents of university loyalty: a study of postgraduate students in Malaysia. International Journal of Educational Management 37:3, pages 591-609.
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Ajit Kumar. (2022) Conceptualizing “classroom teaching-learning process” that engages students in Indian business school. International Journal of Educational Management 36:7, pages 1238-1254.
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Nguyen-Tan Hung & Kuo-Liang Yen. (2022) Towards Sustainable Internationalization of Higher Education: Innovative Marketing Strategies for International Student Recruitment. Sustainability 14:14, pages 8522.
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Tina Vukasović. (2022) Applying Model of Brand Equity in Higher Education Marketing Context. Business Systems Research Journal 13:1, pages 156-168.
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Tulay Girard & Musa Pinar. (2020) An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education. Journal of Applied Research in Higher Education 13:3, pages 710-740.
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Musa PINAR. (2020) University Branding and Measuring Brand Equity: Conceptual Framework and Empirical Studies. The Journal of International Scientific Researches 5:Ek, pages 1-5.
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Musa Pinar, Tulay Girard & Cigdem Basfirinci. (2020) Examining the relationship between brand equity dimensions and university brand equity. International Journal of Educational Management 34:7, pages 1119-1141.
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Mohsin Altaf, Naveed Iqbal, Sany Sanuri Mohd. Mokhtar & Maqbool Hussain Sial. (2017) Managing consumer-based brand equity through brand experience in Islamic banking. Journal of Islamic Marketing 8:2, pages 218-242.
Crossref
Ángel Herrero-Crespo, Héctor San Martín Gutiérrez & Maria del Mar Garcia-Salmones. (2016) Influence of country image on country brand equity: application to higher education services. International Marketing Review 33:5, pages 691-714.
Crossref
Scott Hipsher & Joe Bulmer. 2016. International Marketing of Higher Education. International Marketing of Higher Education 139 169 .
Ismail Hussein Amzat. 2016. Fast forwarding Higher Education Institutions for Global Challenges. Fast forwarding Higher Education Institutions for Global Challenges 147 162 .

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