Citations (28)
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Natalia V. Volkova & Maria S. Plakhotnik. (2023) Commitment of key internal stakeholders during internationalization: challenges of an emerging market culture. Journal of Marketing for Higher Education 33:2, pages 245-263.
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Raakel Plamper, Päivi Siivonen & Nina Haltia. (2023) Student-as-customer discourse as a challenge to equality in Finnish higher education – the case of non-fee-paying and fee-paying master’s degree students. International Studies in Sociology of Education 32:1, pages 140-160.
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Scott R. Cox, Mary Kay Rickard & Christopher M. Lowery. (2022) THE STUDENT EVALUATION OF TEACHING: LET’S BE HONEST – WHO IS TELLING THE TRUTH?. Marketing Education Review 32:1, pages 82-93.
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Leslie J. Wardley, John Nadeau & Charles H. Bélanger. (2021) A comparative analysis of institutional commitment: are business students different?. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Kevser Tasel-Jurkovic & İpek Altinbasak-Farina. (2021) Higher education institution choice intention model: mediation effect of attitude. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Gauri Kulkarni & Gema Vinuales. (2020) THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES. Marketing Education Review 30:4, pages 225-235.
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Anish Yousaf, Abhishek Mishra & Makhmoor Bashir. (2020) Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India. Studies in Higher Education 45:4, pages 878-891.
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Billy Wong & Yuan-Li Tiffany Chiu. (2019) Let me entertain you: the ambivalent role of university lecturers as educators and performers. Educational Review 71:2, pages 218-233.
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Lisa Huempfner & Dennis A. Kopf. (2017) Using stakeholder marketing and social responsibility for new product development in higher education: a business Spanish model. Journal of Marketing for Higher Education 27:2, pages 251-273.
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Richard Rutter, Fiona Lettice & John Nadeau. (2017) Brand personality in higher education: anthropomorphized university marketing communications. Journal of Marketing for Higher Education 27:1, pages 19-39.
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Melodi Guilbault. (2016) Students as customers in higher education: reframing the debate. Journal of Marketing for Higher Education 26:2, pages 132-142.
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Nadine M. Robinson & Kevin G. Celuch. (2016) Strategic and bonding effects of enhancing the student feedback process. Journal of Marketing for Higher Education 26:1, pages 20-40.
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Marelby Amado Mateus, Alfredo Guzmán Rincón & Yonni Angel Cuero Acosta. (2023) Student experience scale: Factor analysis in higher education institutions. Frontiers in Education 7.
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Hulya Bakirtas & Vildan Gulpinar Demirci. (2021) A structural evaluation of university identification. International Review on Public and Nonprofit Marketing 19:3, pages 507-531.
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Pei-Hsin Lin, Lee-Rong Huang & Sheng-Hsiang Lin. (2022) Why teaching innovation matters: Evidence from a pre- versus peri-COVID-19 pandemic comparison of student evaluation data. Frontiers in Psychology 13.
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Treasa Kearney, James Bailey, Matthew Tickle, Fotios Misopoulos & Dale Heywood. (2022) Key attributes of online learning environments: Creating positive student experiences. Developing Academic Practice 2022:January, pages 1-18.
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John Baldwin, Neil Raven & Robin Webber - JonesJohn Baldwin, Neil Raven & Robin Webber - Jones. 2022. Managerial Cultures in UK Further and Vocational Education. Managerial Cultures in UK Further and Vocational Education
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Maritza Katherine Galindo-Illanes, Juan Alejandro Gallegos-Mardones & Arturo Z. Vasquez-Parraga. (2021) Explaining Loyalty in Higher Education: A Model and Comparative Analysis from the Policy of Gratuity, a Case Applied to Chile. Sustainability 13:19, pages 10781.
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Drita Kruja, Huong Ha & Elvira Tabaku. (2021) Students’ perception and satisfaction of services provided by public and private higher education institutes: a case study in Albania. International Journal of Quality and Service Sciences 13:3, pages 359-380.
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Michael Yao-Ping Peng, Yongjun Feng, Xue Zhao & WeiLoong Chong. (2021) Use of Knowledge Transfer Theory to Improve Learning Outcomes of Cognitive and Non-cognitive Skills of University Students: Evidence From Taiwan. Frontiers in Psychology 12.
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Oluwatobi A. Ogunmokun, Gunce I. Unverdi‐Creig, Hamad Said, Turgay Avci & Kayode K. Eluwole. (2020) Consumer well‐being through engagement and innovation in higher education: A conceptual model and research propositions. Journal of Public Affairs 21:1.
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Oleg Bogoyavlenskiy, Tetiana Bolotova, Boris Dmitruk, Andrey Nepran, Yaroslav Radchenko & Vuksan Vuko. (2020) PROBLEMS OF USING CUSTOMER-ORIENTED MARKETING STRATEGY IN THE MANAGEMENT SYSTEM OF EDUCATIONAL INSTITUTIONS. ScienceRise 3, pages 43-51.
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Kati Suomi, Päivikki Kuoppakangas, Jari Stenvall, Elias Pekkola & Jussi Kivistö. (2019) Revisiting “the shotgun wedding of industry and academia”—empirical evidence from Finland. International Review on Public and Nonprofit Marketing 16:1, pages 81-102.
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Linda Lee-Davies. (2018) Prehistoric process in HE: A critical review of institutional processes for business–academic partnerships in management development provision. Industry and Higher Education 33:1, pages 66-75.
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Louise Bunce. 2019. Engaging Student Voices in Higher Education. Engaging Student Voices in Higher Education
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Riina Koris, Anders Örtenblad & Triinu Ojala. (2016) From maintaining the status quo to promoting free thinking and inquiry: Business students’ perspective on the purpose of business school teaching. Management Learning 48:2, pages 174-186.
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Mazhar Ali & Masood Ahmed. (2018) Determinants of Students' Loyalty to University: A Service-Based Approach. SSRN Electronic Journal.
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Sharmila Gamlath & Therese Wilson. (2017) Knowledge Sharing among University Students: A Review of Current Practices. SSRN Electronic Journal.
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