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Journal of Marketing for Higher Education Volume 27, 2017 - Issue 2: Contemporary Thought in Higher Education Marketing
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Articles

Location, location, location: does place provide the opportunity for differentiation for universities?

Emma WinterMarketing Subject Group, Portsmouth Business School, University of Portsmouth, Portsmouth, UKCorrespondence[email protected]
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Helen Thompson-WhitesideMarketing Subject Group, Portsmouth Business School, University of Portsmouth, Portsmouth, UK
Pages 233-250 | Received 26 Jan 2017, Accepted 29 Jun 2017, Published online: 17 Sep 2017

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Read on this site (4)

Farzana Masroor & Salma Naz Khattak. (2023) Higher education and ‘marketization of intellect’: university admission advertisements from a genre perspective. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Ismail Erkan, Sevtap Unal & Fulya Acikgoz. (2023) What affects university image and students’ supportive attitudes: the 4Q Model. Journal of Marketing for Higher Education 33:2, pages 205-222.
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Debra Zahay, Wesley A. Pollitte, Brooke Reavey & Antonio Alvarado. (2022) AN INTEGRATED MODEL OF DIGITAL MARKETING CURRICULUM DESIGN. Marketing Education Review 32:3, pages 205-223.
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Elizabeth Bronwen Knight. (2022) The homogenisation of prospectuses over the period of massification in the UK. Journal of Marketing for Higher Education 32:1, pages 19-36.
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Articles from other publishers (5)

Francis Kuriakose. (2023) Experiential branding in higher education: an Indian case. International Journal of Educational Management 37:3, pages 633-646.
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Izhar Oplatka & Jane Hemsley-Brown. 2021. Handbook of Operations Research and Management Science in Higher Education. Handbook of Operations Research and Management Science in Higher Education 35 80 .
Yirakpoa Ikaba & Charles Enyindah. 2020. Higher Education Marketing in Africa. Higher Education Marketing in Africa 165 185 .
Emmanuel Mogaji, Felix Maringe & Robert Ebo Hinson. 2020. Higher Education Marketing in Africa. Higher Education Marketing in Africa 397 413 .
Emmanuel Mogaji & Hyunsun Yoon. (2019) Thematic analysis of marketing messages in UK universities’ prospectuses. International Journal of Educational Management 33:7, pages 1561-1581.
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