Location, location, location: does place provide the opportunity for differentiation for universities?

References

• Aitken, R., & Campelo, A. (2011). The four Rs of place branding. Journal of Marketing Management, 27(9-10), 913–933. doi: 10.1080/0267257X.2011.560718
   Google Scholar
• Angulo, F., Pergelova, A., & Rialp, J. (2010). A market segmentation approach for higher education based on rational and emotional factors. Journal of Marketing for Higher Education, 20(1), 1–17. doi: 10.1080/08841241003788029
   Google Scholar
• Atkinson, P., & Coffey, A. (2011). Analysing documentary realities. In D. Silverman (Ed.), Qualitative research. Issues of theory, method and practice (3rd ed., pp. 56–75). London: Sage.
   Google Scholar
• Bennett, R., & Ali-Choudhury, R. (2009). Prospective students’ perceptions of university brands: An empirical study. Journal of Marketing for Higher Education, 19(1), 85–107. doi: 10.1080/08841240902905445
   Google Scholar
• Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. doi: 10.1191/1478088706qp063oa
   Google Scholar
• Braun, E., Kavaratsis, M., & Zenker, S. (2013). My city – my brand: The different roles of residents in place branding. Journal of Place Management and Development, 6(1), 18–28. doi: 10.1108/17538331311306087
   Google Scholar
• Chapleo, C. (2010). What defines “successful” university brands? International Journal of Public Sector Management, 23(2), 169–183. doi: 10.1108/09513551011022519
   Google Scholar
• Chapleo, C. (2015). Brands in higher education. International Studies of Management and Organization, 45(2), 150–163. doi: 10.1080/00208825.2015.1006014
   Google Scholar
• Colomb, C., & Kalandides, A. (2010). The ‘be Berlin’ campaign: Old wine in new bottles or innovative form of participatory place branding. In G. J. Ashworth & M. Kavaratsis (Eds.), Towards effective place brand management: Branding European cities and regions (pp. 173–190). Cheltenham: Edward Elgar.
   Google Scholar
• Council for Advancement and Support of Education. (2017). UK Universities marketing forum. Retrieved from http://www.case.org/People_and_Communities/UK_Universities_Marketing_Forum_.html
   Google Scholar
• Cresswell, T., & Hoskins, G. (2008). Place, persistence, and practice: Evaluating historical significance at Angel Island, San Francisco, and Maxwell street, Chicago. Annals of the Association of American Geographers, 98(2), 392–413. doi: 10.1080/00045600701879409
   Web of Science ®Google Scholar
• Eisenschitz, A. (2010). Neo-liberalism and the future of place marketing. Place Branding and Public Diplomacy, 6(2), 79–86. doi: 10.1057/pb.2010.12
   Google Scholar
• Fan, Y. (2006). Branding the nation: What is being branded? Journal of Vacation Marketing, 12(1), 5–14. doi: 10.1177/1356766706056633
   Google Scholar
• Hanna, S., & Rowley, J. (2011). Towards a strategic place brand-management model. Journal of Marketing Management, 27(5/6), 458–476. doi: 10.1080/02672571003683797
   Google Scholar
• Hanna, S., & Rowley, J. (2013). Place brand practitioners’ perspectives on the management and evaluation of the brand experience. Town Planning Review, 84(4), 495–515. doi: 10.3828/tpr.2013.25
   Google Scholar
• Hanna, S., & Rowley, J. (2015). Towards a model of the place brand web. Tourism Management, 48, 100–112. doi: 10.1016/j.tourman.2014.10.012
   Web of Science ®Google Scholar
• Johnson, H. (2001). Neutral, colluding or subversive? Educational Management & Administration, 29(3), 261–274. doi: 10.1177/0263211X010293002
   Google Scholar
• Kalandides, A. (2011). The problem with spatial identity: Revisiting the “sense of place”. Journal of Place Management and Development, 4(1), 28–39. doi: 10.1108/17538331111117142
   Google Scholar
• Kaplan, M. D., Yurt, O., Gunuri, B., & Kurtulus, K. (2010). Branding places: Applying brand personality concept to cities. European Journal of Marketing, 44(9/10), 1286–1304. doi: 10.1108/03090561011062844
   Web of Science ®Google Scholar
• Kavaratzis, M., & Hatch, M. (2013). The dynamics of place brands: An identity-based approach to place branding theory. Marketing Theory, 13(1), 69–86. doi: 10.1177/1470593112467268
   Web of Science ®Google Scholar
• Kemp, E., Childers, C. Y., & Williams, K. H. (2012). Place branding: Creating self-brand connections and brand advocacy. Journal of Product and Brand Management, 21(7), 508–515. doi: 10.1108/10610421211276259
   Google Scholar
• Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30, 607–610. doi: 10.1177/001316447003000308
   Web of Science ®Google Scholar
• Lichrou, M., O’Malley, L., & Patterson, M. (2014). On the marketing implications of place narratives. Journal of Marketing Management, 30(9-10), 832–856. doi: 10.1080/0267257X.2014.926961
   Google Scholar
• Lucarelli, A., & Berg, P. O. (2011). City branding: A state-of-the-art review of the research domain. Journal of Place Management and Development, 4(1), 9–27. doi: 10.1108/17538331111117133
   Google Scholar
• Medway, D., Swanson, K., Delpy Neirotti, L., Pasquinelli, C., & Zenker, S. (2015). Place branding: Are we wasting our time? Report of an AMA special session. Journal of Place Management and Development, 8(1), 63–68. doi: 10.1108/JPMD-12-2014-0028
   Web of Science ®Google Scholar
• Medway, D., & Warnaby, G. (2014). What’s in a name? Place branding and toponymic commodification. Environment and Planning A, 46(1), 153–167. doi: 10.1068/a45571
   Web of Science ®Google Scholar
• Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis. New York: Sage.
   Google Scholar
• Russell Group. (2017). Our universities. Retrieved from http://russellgroup.ac.uk/about/our-universities/
   Google Scholar
• Rutter, R., Lettice, F., & Nadeau, J. (2016). Brand personality in higher education: Anthropomorphised university marketing communications. Journal of Marketing for Higher Education, doi: 10.1080/08841241.2016.1213346
   PubMed Web of Science ®Google Scholar
• Shaw, J. (2013, April 17). University recruitment: One fifth of students say social media doesn’t work. Retrieved from https://www.theguardian.com/higher-education-network/blog/2013/apr/17/university-student-recruitment-social-media
   Google Scholar
• Therkelsen, A., Helkier, H., & Jensen, O. B. (2010). Branding aalborg: Building community or selling place? In G. Ashworth, & M. Kavaratsis (Eds.), Towards effective place brand management: Branding european cities and regions (pp. 136–155). Cheltenham: Edward Elgar.
   Google Scholar
• Universities UK. (2016). University funding explained. London: Universities UK. Retrieved from http://www.universitiesuk.ac.uk/policy-and-analysis/reports/Documents/2016/university-funding-explained.pdf
   Google Scholar
• Veloutsou, C., Lewis, J. W., & Paton, R. A. (2004). University selection: Information requirements and importance. International Journal of Educational Management, 18(3), 160–171. doi: 10.1108/09513540410527158
   Google Scholar
• Warnaby, G. (2009). Towards a service-dominant place marketing logic. Marketing Theory, 9(4), 403–423. doi: 10.1177/1470593109346898
   Web of Science ®Google Scholar
• Warnaby, G., & Medway, D. (2010). Semiotics and place branding: The influence of the built and natural environment in city logos. In G. Ashworth & M. Kavaratsis (Eds.), Towards effective place brand management: Branding European cities and regions (pp. 205–210). Cheltenham: Edward Elgar.
   Google Scholar
• Warnaby, G., & Medway, D. (2013). What about the ‘place’ in place marketing? Marketing Theory, 13(3), 345–363. doi: 10.1177/1470593113492992
   Web of Science ®Google Scholar
• Winter, E., & Chapleo, C. (2017). An exploration of the effect of servicescape on student institution choice in UK universities. Journal of Further and Higher Education, 41(2), 187–200. doi: 10.1080/0309877X.2015.1070400
   Web of Science ®Google Scholar