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Farzana Masroor & Salma Naz Khattak. (2023) Higher education and ‘marketization of intellect’: university admission advertisements from a genre perspective. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Jessica Prach, Ane Turner Johnson & Sarah Ferguson. (2022) College choice & the consumer: the impact of gender on higher education enrollment. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Martyn Polkinghorne, Helen O’Sullivan, Julia Taylor & Gelareh Roushan. (2021) An innovative framework for higher education to evaluate learning gain: a case study based upon the discipline of marketing. Studies in Higher Education 46:9, pages 1740-1755.
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Monica Khanna, Isaac Jacob & Anjali Chopra. (2021) Marketing of higher education institutes through the creation of positive learning experiences – analyzing the role of teachers’ caring behaviors. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Ayman Harb, Aahed Khliefat, Yahya A. Alzghoul, Deborah Fowler, Nael Sarhan & Khalid Eyoun. (2021) Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Martyn Polkinghorne, Gelareh Roushan & Julia Taylor. (2021) Seeking an educational Utopia: an alternative model for evaluating student Learning Gain. Journal of Further and Higher Education 45:6, pages 857-869.
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Tornike Khoshtaria, Davit Datuashvili & Arian Matin. (2020) The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education. Journal of Marketing for Higher Education 30:2, pages 239-255.
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Articles from other publishers (15)
Bo LiWei Guo. (2023) Quality assessment of intelligent physical education teaching in universities based on multivariate statistical analysis and regression analysis. Applied Mathematics and Nonlinear Sciences 0:0.
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Nilüfer Ülker. (2023) Total quality management in the context of University 4.0: New game new rules. Frontiers in Education 8.
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Helen O’Sullivan, Martyn Polkinghorne & Julia Taylor. (2022) Investigating the Impact of the COVID-19 Pandemic on Undergraduate Business Education: Using Learning Gain as a Measure to Compare Two Cohorts of Marketing Students. Businesses 2:2, pages 214-227.
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Silke Westphale, Joy Backhaus & Sarah Koenig. (2021) Quantifying teaching quality in medical education: The impact of learning gain calculation. Medical Education 56:3, pages 312-320.
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Sylvia Rozza Rizard, Bambang Waluyo & Irwandi Jaswir. (2023) Impact of brand equity and service quality on the reputation of universities and students’ intention to choose them: The case of IIUM and UIN. F1000Research 11, pages 1412.
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Sylvia Rozza Rizard, Bambang Waluyo & Irwandi Jaswir. (2022) Impact of brand equity and service quality on the reputation of universities and students’ intention to choose them: The case of IIUM and UIN. F1000Research 11, pages 1412.
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Sarah Leidner, Martyn Polkinghorne, Gelareh Roushan & Julia Taylor. 2022. Eurasian Business and Economics Perspectives. Eurasian Business and Economics Perspectives
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Michael Johnson. (2021) Teaching excellence in the context of business and management education: Perspectives from Australian, British and Canadian universities. The International Journal of Management Education 19:3, pages 100508.
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Michael Yao-Ping Peng, Yongjun Feng, Xue Zhao & WeiLoong Chong. (2021) Use of Knowledge Transfer Theory to Improve Learning Outcomes of Cognitive and Non-cognitive Skills of University Students: Evidence From Taiwan. Frontiers in Psychology 12.
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Malcolm Tight. 2021. Learning Gain in Higher Education. Learning Gain in Higher Education
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Arlindo Santos, Luisa Lopes & Marcus Brasil. 2021. Advances in Design and Digital Communication. Advances in Design and Digital Communication
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Julian Crockford. 2020. Challenging the Teaching Excellence Framework. Challenging the Teaching Excellence Framework
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Camille Kandiko Howson & Alex Buckley. (2020) Quantifying Learning: Measuring Student Outcomes in Higher Education in England. Politics and Governance 8:2, pages 6-14.
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