Citations (31)
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Sanjay Krishnapratap Pawar & Swati Amit Vispute. (2023) Exploring international students’ adoption of AI-enabled voice assistants in enrolment decision making: a grounded theory approach. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Farzana Masroor & Salma Naz Khattak. (2023) Higher education and ‘marketization of intellect’: university admission advertisements from a genre perspective. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Kamran Khan, Irfan Hameed & Syed Karamatullah Hussainy. (2023) Antecedents and consequences of brand citizenship behavior in private higher education institutions. Journal of Marketing for Higher Education 33:2, pages 223-244.
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Janire Gordon-Isasi, Lorea Narvaiza & Juan José Gibaja. (2022) An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Marta Retamosa, Angel Millán & Juan A. García. (2022) The journey towards finding your favourite university. A segmentation study based on selection criteria. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Samer Elhajjar & Laurent Yacoub. (2022) The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Purificación Alcaide-Pulido, Helen O’Sullivan & Chris Chapleo. (2021) The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students. Journal of Marketing for Higher Education 0:0, pages 1-18.
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Martyn Polkinghorne, Helen O’Sullivan, Julia Taylor & Gelareh Roushan. (2021) An innovative framework for higher education to evaluate learning gain: a case study based upon the discipline of marketing. Studies in Higher Education 46:9, pages 1740-1755.
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Janire Gordon-Isasi, Lorea Narvaiza & Juan José Gibaja. (2021) Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE). Journal of Marketing for Higher Education 31:1, pages 58-90.
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Peter Anabila, Adelaide Naa Amerley Kastner, Cynthia A. Bulley & Michael Mba Allan. (2020) Market orientation: a key to survival and competitive advantage in Ghana’s private universities. Journal of Marketing for Higher Education 30:1, pages 125-144.
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Sally J. McMillan. (2020) COVID-19 and strategic communication with parents and guardians of college students. Cogent Social Sciences 6:1.
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Roger Pizarro Milian & Jessica Rizk. (2019) Marketing Christian higher education in Canada: a ‘nested’ fields perspective. Journal of Marketing for Higher Education 29:2, pages 284-302.
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A. V. Bogdanova, Yu. K. Aleksandrova, V. L. Goiko & V. V. Orlova. (2023) Online Education after the Pandemic: Student Problems and Opportunities Research Using Big Data Tools. Vysshee Obrazovanie v Rossii = Higher Education in Russia 32:10, pages 133-150.
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Robert Gandy, Peter Wolstencroft, Katherine Geer & Leanne de Main. (2023) Clear vision: a step towards unravelling student recruitment in English universities?. Benchmarking: An International Journal.
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Seyil NAJIMUDINOVA, Rita ISMAİLOVA & Zamira OSKONBAEVA. (2022) What Defines the University Choice? The Case of Higher Education in KyrgyzstanÜniversite Tercihinin Belirleyenleri Nelerdir? Kırgızistan Yükseköğretim Örneği. Sosyoekonomi 30:54, pages 53-72.
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Helen O’Sullivan, Martyn Polkinghorne & Julia Taylor. (2022) Investigating the Impact of the COVID-19 Pandemic on Undergraduate Business Education: Using Learning Gain as a Measure to Compare Two Cohorts of Marketing Students. Businesses 2:2, pages 214-227.
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Svetlana G. Pyankova, Inna V. Mitrofanova, Olga T. Ergunova & Marina E. Buyanova. (2022) Particularities of marketing communications in the field of internationalization of higher education in the Russian Federation. DETUROPE - The Central European Journal of Tourism and Regional Development 13:3, pages 98-117.
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