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Editorial

Contemporary thought in higher education marketing

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References

  • Becher, T., & Trowler, P. (2001). Academic tribes and territories: Intellectual enquiry and the culture of disciplines. Buckingham, UK: McGraw-Hill Education, UK.
  • Chapleo, C. (2007). Barriers to brand building in UK universities? International Journal of Nonprofit and Voluntary Sector Marketing, 12(1), 23–32. doi: 10.1002/nvsm.271
  • Hemsley-Brown, J., & Goonawardana, S. (2007). Brand harmonization in the international higher education market. Journal of Business Research, 60(9), 942–948. doi: 10.1016/j.jbusres.2007.01.019

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