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Journal of Marketing for Higher Education Volume 29, 2019 - Issue 2
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Articles

Universities engaging social media users: an investigation of quantitative relationships between universities’ Facebook followers/interactions and university attributes

Brady LundEmporia State University, Emporia, KS, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-4819-8162
ORCID Icon
Pages 251-267 | Received 30 Jan 2019, Accepted 01 Jul 2019, Published online: 16 Jul 2019

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Quynh Hoa Le, Luc Phan Tan & Thu-Hang Hoang. (2023) Brand posts and brand co-creation in higher education communities: a social communication process theory. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Sangwon Lee. (2023) Does brand name matter in social media marketing? The interaction effect of brand name and ranking on behavior intention: a case of business school students in the US Midwest. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Ilker Cingillioglu, Uri Gal & Artem Prokhorov. (2023) Social media marketing for student recruitment: an algorithmically sequenced literature review. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Anh Mai To, Michael Mindzak, Narongsak Thongpapanl & Justin Mindzak. (2022) Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Sarah Alhouti. (2022) TEACHING SOCIAL MEDIA AS AN INTERDISCIPLINARY EXPERIENTIAL PROGRAM. Marketing Education Review 32:2, pages 143-149.
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Krzysztof Rybiński & Andrzej Wodecki. (2022) Are university ranking and popularity related? An analysis of 500 universities in Google Trends and the QS ranking in 2012-2020. Journal of Marketing for Higher Education 0:0, pages 1-18.
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Lai-Wan Wong, Garry Wei-Han Tan, Jun-Jie Hew, Keng-Boon Ooi & Lai-Ying Leong. (2022) Mobile social media marketing: a new marketing channel among digital natives in higher education?. Journal of Marketing for Higher Education 32:1, pages 113-137.
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Ludvík Eger, Dana Egerová, Lukasz Tomczyk, Miroslav Krystoň & Csilla Czeglédi. (2021) Facebook for Public Relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary. Journal of Marketing for Higher Education 31:2, pages 240-260.
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Brady D. Lund & Ting Wang. (2021) Information Dissemination and Interactions in Higher Education Social Media Posts. Journal of Promotion Management 27:4, pages 547-561.
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Articles from other publishers (18)

Silke Fürst, Mike S. Schäfer, Daniel Vogler & Isabel Sörensen. (2023) Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership. Swiss Journal of Sociology 49:3, pages 567-588.
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John DeLeon & Lee Warren Brown. (2023) Understanding social media presence and financial success in digital competition. Journal of Strategy and Management 16:3, pages 576-591.
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Lei Li, Jiayang Zhang & Xun An. (2023) Using social media for efficient brand marketing: An evaluation of Chinese Universities using Bilibili. Socio-Economic Planning Sciences 88, pages 101645.
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Mar García-Gordillo, Marina Ramos-Serrano & Rubén Rivas-de-Roca. (2023) Beyond Erasmus. Communication of European Universities alliances on social media. El Profesional de la información.
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Bee Lian Song, Kim Lian Lee, Chee Yoong Liew & Muthaloo Subramaniam. (2023) The role of social media engagement in building relationship quality and brand performance in higher education marketing. International Journal of Educational Management 37:2, pages 417-430.
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Belén Moreno-Albarracín & Tania Blanco-Sánchez. (2023) Instagram como canal de comunicación en el ámbito académico. Comparativa de las estrategias de las mejores universidades del mundo. Revista de Comunicación 22:1.
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Marc Pérez-Bonaventura & Carolina Rodríguez-Llorente. (2023) Activity of universities in social networks. Correlations of rankings, students, followers and interactions. El Profesional de la información.
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Ilker Cingillioglu, Uri Gal & Artem Prokhorov. (2022) Facebook Engagement and Student Preferences for Universities. Facebook Engagement and Student Preferences for Universities.
E. V. Brodovskaya, A. Yu. Dombrovskaya & V. A. Lukushin. (2022) Management of Digital Communications with Target Groups by Leading Russian Universities. Vysshee Obrazovanie v Rossii = Higher Education in Russia 31:10, pages 9-24.
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Robert Kwame Dzogbenuku, Joshua Kofi Doe & George Kofi Amoako. (2021) Social media information and student performance: the mediating role of hedonic value (entertainment). Journal of Research in Innovative Teaching & Learning 15:1, pages 132-146.
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Germán López-Buenache, Ángel Meseguer-Martínez, Alejandro Ros-Gálvez & Alfonso Rosa-García. (2022) Connected audiences in digital media markets: The dynamics of university online video impact. European Research on Management and Business Economics 28:1, pages 100176.
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Estefanía Cestino-González, Juan José Leiva-Olivencia & Francisco-Javier Ruiz-del-Olmo. 2022. Communication and Smart Technologies. Communication and Smart Technologies 564 572 .
Sari Ramadanty & Imam Syafganti. (2021) Discovering Indonesian Higher Education Promotional Content through Instagram. Discovering Indonesian Higher Education Promotional Content through Instagram.
Brady D. Lund. (2021) Sequels, seldom as good as the original: Repeating successful research studies in library and information science. The Journal of Academic Librarianship 47:2, pages 102323.
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Estefanía Cestino-González, Adriana Segura-Mariño & Francisco Collado-Campaña. 2021. Information Technology and Systems. Information Technology and Systems 208 218 .
Sari Ramadanty, Yulianne Safitri & Haris Suhendra. (2020) Social Media Content Strategy for Higher Education, Indonesia. Social Media Content Strategy for Higher Education, Indonesia.
Yohannes Kurniawan, Sharen Setiawan, Ganesh Bhutkar, Johan & Diego Cabezas. (2020) Instagram Engagement for University. Instagram Engagement for University.
Petra Maresova, Jan Hruska & Kamil Kuca. (2020) Social Media University Branding. Education Sciences 10:3, pages 74.
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