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David Amani. (2023) Proselytizing your employees into university brand evangelists: an empirical test from the higher education sector in Tanzania. International Journal of Leadership in Education 0:0, pages 1-25.
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Önder Kethüda & Yusuf Bilgin. (2023) The role of social media marketing activities in converting existing students into university advocates. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Mehmet Özer, Alper Özer & Akın Koçak. (2023) Identification and emotional attachment in higher education: antecedents and consequences. Journal of Marketing for Higher Education 33:2, pages 264-288.
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Sangwon Lee. (2023) Does brand name matter in social media marketing? The interaction effect of brand name and ranking on behavior intention: a case of business school students in the US Midwest. Journal of Marketing for Higher Education 0:0, pages 1-20.
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David Amani. (2023) Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Teodoro Luque-Martínez, Luis Doña-Toledo & Nina Faraoni. (2023) What determines the loyalty of university graduates? Analysis of sociodemographic factors and university experience. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Young Do Kim, Changhyun Nam & Ashley M. LaPlaca. (2023) Marketing and communicating sustainability through college athletics: the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy. Journal of Marketing for Higher Education 33:1, pages 58-78.
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David Amani. (2022) Internal branding and students’ behavioral intention to become active member of university alumni associations: the role of students’ sense of belonging in Tanzania. Cogent Social Sciences 8:1.
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Ilse Struweg & Marius Wait. (2022) University brand personality: a student-focused anthropomorphic storytelling perspective. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Teodoro Luque-Martínez, Luis Doña-Toledo & Nina Faraoni. (2022) University graduates’ segmentation: determinant factors. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Hande Karadağ, Petek Tosun & Büşra Ayan. (2022) User-generated and brand-generated content as indicators of university brand personality and business strategy. Journal of Marketing for Higher Education 0:0, pages 1-23.
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F. Robert Buchanan, Saju Jose & Nilesh Khare. (2022) Systemic shock, cultural differences, and customer satisfaction: lessons from student perceptions in shift to non-classroom education during initial phases of pandemic. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Articles from other publishers (10)
Abdul Wahab, Tanzeela Aqif & Zara Bint-e-shehzad. (2023) Studying the impact of e-marketing by universities on students' loyalty with the mediation of intention to get enrollment and moderation of eWOM. Journal of Applied Research in Higher Education.
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Annie W.Y. Ng. (2023) Changes in the usefulness of communication channels for prospective undergraduates about university studying: afore and during the pandemic. International Journal of Educational Management 37:2, pages 361-372.
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Hendra Achmadi & Rudy Pramono. (2023) Innovation marketing management by using negative emotional value and impact of online learning on intention to enrol. Journal of Governance and Regulation 12:3, special issue, pages 223-231.
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Mijka Ghorbani, Maria Karampela & Andrea Tonner. (2022) Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda. International Journal of Consumer Studies 46:5, pages 1960-1991.
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Hulya Bakirtas & Vildan Gulpinar Demirci. (2021) A structural evaluation of university identification. International Review on Public and Nonprofit Marketing 19:3, pages 507-531.
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Xuemei Yuan, Rudsada Kaewsaeng-on, Shuai Jin, Marhana Mohamed Anuar, Junaid M. Shaikh & Saqib Mehmood. (2022) Time lagged investigation of entrepreneurship school innovation climate and students motivational outcomes: Moderating role of students’ attitude toward technology. Frontiers in Psychology 13.
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Wutthiya A. Srisathan & Phaninee Naruetharadhol. (2022) A COVID-19 disruption: The great acceleration of digitally planned and transformed behaviors in Thailand. Technology in Society 68, pages 101912.
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Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
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Makbule YILMAZ & F. Müge ARSLAN. (2021) GELECEK KAYGISI VE SÜRDÜRÜLEBİLİR TÜKETİM BİLİNCİNİN MARKA TUTUMU VE SATIN ALMA NİYETİNE ETKİSİ: ARÇELİK ÖRNEĞİTHE EFFECT OF FUTURE ANXIETY AND CONSCIOUSNESS FOR SUSTAINABLE CONSUMPTION ON BRAND ATTITUDE AND PURCHASE INTENTION: ARÇELİK EXAMPLE. Journal of Research in Business 6:2, pages 510-545.
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Anushree Tandon, Puneet Kaur, Yogesh Bhatt, Matti Mäntymäki & Amandeep Dhir. (2021) Why do people purchase from food delivery apps? A consumer value perspective. Journal of Retailing and Consumer Services 63, pages 102667.
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