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Journal of Marketing for Higher Education Volume 30, 2020 - Issue 1
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Insights into user engagement on social media. Case study of a higher education institution

María del Rocío Bonillaa Department of Business and Economics, Abat Oliba CEU University, Barcelona, SpainORCID Iconhttps://orcid.org/0000-0002-6580-2421
ORCID Icon,
Eva Pereaa Department of Business and Economics, Abat Oliba CEU University, Barcelona, Spain
,
José Luis del Olmoa Department of Business and Economics, Abat Oliba CEU University, Barcelona, SpainCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3603-0415
ORCID Icon &
August Corronsb Department of Business and Economics, The Open University of Catalonia, Barcelona, Spain
Pages 145-160 | Received 12 May 2019, Accepted 12 Nov 2019, Published online: 21 Nov 2019

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Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen. (2023) The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries. Journal of Marketing Communications 29:8, pages 770-795.
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Paige Alfonzo. (2023) Getting Granular— Uncovering Actionable Insights for Effective Social Media Management in the Higher Education Sector. Journal of Nonprofit & Public Sector Marketing 35:5, pages 468-493.
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Juan Chen, Yanqing Lin, Xiyang Tang & Shengli Deng. (2023) Fostering netizens to engage in rumour-refuting messages of government social media: a view of persuasion theory. Behaviour & Information Technology 0:0, pages 1-25.
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Daniel Chin, Luke Van Der Laan & Jiraporn Surachartkumtonkun. (2022) Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review. Journal of Marketing for Higher Education 0:0, pages 1-19.
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Anh Mai To, Michael Mindzak, Narongsak Thongpapanl & Justin Mindzak. (2022) Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Rania S. Hussein, Hassan Mohamed & Amr Kais. (2022) Antecedents of level of social media use: exploring the mediating effect of usefulness, attitude and satisfaction. Journal of Marketing Communications 28:7, pages 703-724.
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Samer Elhajjar & Laurent Yacoub. (2022) The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Syed Asim Shah, Muhammad Haroon Shoukat, Muhammad Shakil Ahmad & Bilal Khan. (2021) Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Fernanda Edileuza Riccomini, Claudia Brito Silva Cirani, Samara de Carvalho Pedro, Daniela Menezes Garzaro & Kambou Sie Kevin. (2021) Innovation in educational marketing: a study applied to Brazilian private higher education institutions. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Mohammad A. Alajmi & Maha Said Ali. (2021) International students’ university decision quality: The effect of online environment quality, information-task fit, perceived usefulness and social influence. Information Development 39:4, pages 720-738.
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María Obeso, Marta Pérez-Pérez, Gema García-Piqueres & Ana-María Serrano-Bedia. (2023) Enhancing students’ learning outcomes through smartphones: A case study of using instagram in higher management education. The International Journal of Management Education 21:3, pages 100885.
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Shan Lu, Mengli Yu & Huiwen Wang. (2023) What matters for short videos’ user engagement: A multiblock model with variable screening. Expert Systems with Applications 218, pages 119542.
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Muhammad Shafiq & Khalida Parveen. (2023) Social media usage: Analyzing its effect on academic performance and engagement of higher education students. International Journal of Educational Development 98, pages 102738.
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Isabel Sörensen, Silke Fürst, Daniel Vogler & Mike S. Schäfer. (2023) Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities’ Social Media Communication. Media and Communication 11:1, pages 264-277.
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Belén Moreno-Albarracín & Tania Blanco-Sánchez. (2023) Comunidades de marca en Instagram: estudio de las estrategias de las mejores universidades del mundo. Palabra Clave 25:4, pages 1-21.
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Sanjib Biswas, Dragan Pamucar, Akanksha Raj & Samarjit Kar. 2023. Computational Intelligence for Engineering and Management Applications. Computational Intelligence for Engineering and Management Applications 885 912 .
Seyil NAJIMUDINOVA, Rita ISMAİLOVA & Zamira OSKONBAEVA. (2022) What Defines the University Choice? The Case of Higher Education in KyrgyzstanÜniversite Tercihinin Belirleyenleri Nelerdir? Kırgızistan Yükseköğretim Örneği. Sosyoekonomi 30:54, pages 53-72.
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Donna Heslin & Creso Sa. (2022) The online promotion of university entrepreneurship centres. Entrepreneurship Education 5:2, pages 127-143.
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Robert Kwame Dzogbenuku, Joshua Kofi Doe & George Kofi Amoako. (2021) Social media information and student performance: the mediating role of hedonic value (entertainment). Journal of Research in Innovative Teaching & Learning 15:1, pages 132-146.
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Zheng ShiYong, Li JiaYing, Wang HaiJian, Suad Dukhaykh, Wang Lei, Li BiQing & Peng Jie. (2022) Do Product Characteristics Affect Customers’ Participation in Virtual Brand Communities? An Empirical Study. Frontiers in Psychology 12.
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Sari Ramadanty & Imam Syafganti. (2021) Discovering Indonesian Higher Education Promotional Content through Instagram. Discovering Indonesian Higher Education Promotional Content through Instagram.
Nawres Abdelwahed, Asma Ben Letaifa & Sadok El Asmi. (2020) How User Engagement Metrics Ameliorate the Web QoE?. Wireless Personal Communications 117:3, pages 2383-2402.
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Estefanía Cestino-González, Adriana Segura-Mariño & Francisco Collado-Campaña. 2021. Information Technology and Systems. Information Technology and Systems 208 218 .

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