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Journal of Marketing for Higher Education Volume 31, 2021 - Issue 2
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Articles

Understanding Alumni-Alma mater commitment relationships upstream and downstream

Ilda Maria Pedroa Alumni & Career Office, Universidade do Algarve, Research Centre for Tourism, Sustainability and Well-being (CinTurs), Faro, PortugalCorrespondence[email protected]
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Júlio da Costa Mendesb Faculdade de Economia, Universidade do Algarve, Research Centre for Tourism, Sustainability and Well-being (CinTurs), Faro, PortugalView further author information
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Luís Nobre Pereirac Escola Superior de Gestão, Hotelaria e Turismo, Universidade do Algarve, Research Centre for Tourism, Sustainability and Well-being (CinTurs), Faro, PortugalORCID Iconhttps://orcid.org/0000-0003-0917-7163View further author information
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Pages 175-196 | Received 23 Jul 2019, Accepted 07 May 2020, Published online: 31 May 2020

Citations (11)

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Read on this site (5)

Amalia E. Maulana, Paul G. Patterson, Arif Satria & Indry A. Pradipta. (2023) Alumni connectedness and its role in intention to contribute to higher education institutions. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Teodoro Luque-Martínez, Luis Doña-Toledo & Nina Faraoni. (2023) What determines the loyalty of university graduates? Analysis of sociodemographic factors and university experience. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Walesska Schlesinger, Amparo Cervera-Taulet & Walter Wymer. (2023) The influence of university brand image, satisfaction, and university identification on alumni WOM intentions. Journal of Marketing for Higher Education 33:1, pages 1-19.
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Teodoro Luque-Martínez, Luis Doña-Toledo & Nina Faraoni. (2022) University graduates’ segmentation: determinant factors. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Tengteng Zhuang & Zhen Tao. (2022) What lessons can university education learn from outside the ivory tower: insights from engineering alumni. Teaching in Higher Education 0:0, pages 1-17.
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Articles from other publishers (6)

Nabeel Nisar, Ellisha Nasruddin & Yen Nee Goh. (2022) Strategizing alumni to encounter financial sustainability issue: insights from public higher education institutions of Pakistan. Journal of Applied Research in Higher Education 15:2, pages 509-520.
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Francis Kwaku Kuma, Mohd Effandi Bin Yusoff & Paul Kwasi Apreku-Djan. (2022) A Synthesis of Crowdfunding Concepts in the Ghanaian Context: Crowdfunding Information Challenges in Ghana. Journal of the Knowledge Economy.
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Shih-Hao Wu, Stephen Chi-Tsun Huang & Ching-Yi Daphne Tsai. (2022) Lifelong good soldiers of higher education institutions: driving factors and obstructions of alumni loyalty. Service Business 16:2, pages 331-357.
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Barbara Francioni, Ilaria Curina, Charles Dennis, Savvas Papagiannidis, Eleftherios Alamanos, Michael Bourlakis & Sabrina M. Hegner. (2020) Does trust play a role when it comes to donations? A comparison of Italian and US higher education institutions. Higher Education 82:1, pages 85-105.
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Ilda Maria Pedro, Júlio Costa Mendes, Luis Nobre Pereira & Bernardete Dias Sequeira. (2020) Alumni’s perceptions about commitment towards their university: drivers and consequences. International Review on Public and Nonprofit Marketing 17:4, pages 469-491.
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Ilda Maria Pedro, Júlio da Costa Mendes & Luís Nobre Pereira. (2020) Identifying patterns of alumni commitment in key strategic relationship programmes. International Review on Public and Nonprofit Marketing 17:4, pages 445-468.
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