Citations (33)
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John Story. (2023) Unique challenges of segmentation and differentiation for higher education. Journal of Marketing for Higher Education 33:1, pages 20-39.
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Stephen Wilkins, Joe Hazzam & John J. Ireland. (2022) Servicescape in transnational higher education: the effects of campus design, physical environment and facilities on student experience and satisfaction. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Marta Retamosa, Angel Millán & Juan A. García. (2022) The journey towards finding your favourite university. A segmentation study based on selection criteria. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Jessica Prach, Ane Turner Johnson & Sarah Ferguson. (2022) College choice & the consumer: the impact of gender on higher education enrollment. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Kevser Tasel-Jurkovic & İpek Altinbasak-Farina. (2021) Higher education institution choice intention model: mediation effect of attitude. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Alison B. Shields & Adam Peruta. (2019) Social media and the university decision. Do prospective students really care?. Journal of Marketing for Higher Education 29:1, pages 67-83.
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Mehraneh Davari, Payam Noursalehi & Abbas Keramati. (2019) Data mining approach to professional education market segmentation: a case study. Journal of Marketing for Higher Education 29:1, pages 45-66.
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A.V. Melikyan. (2018) The International Educational Activity of Russian Universities. Russian Education & Society 60:8-9, pages 643-664.
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Riza Casidy & Walter Wymer. (2018) A taxonomy of prestige-seeking university students: strategic insights for higher education. Journal of Strategic Marketing 26:2, pages 140-155.
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Emma Winter & Helen Thompson-Whiteside. (2017) Location, location, location: does place provide the opportunity for differentiation for universities?. Journal of Marketing for Higher Education 27:2, pages 233-250.
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Emma Winter & Chris Chapleo. (2017) An exploration of the effect of servicescape on student institution choice in UK universities. Journal of Further and Higher Education 41:2, pages 187-200.
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Laura Munoz, Richard J. Miller & Sonja Martin Poole. (2016) Who Are You Going After? A Practical Typology to Generate Engagement in Professional Student Organizations. Marketing Education Review 26:2, pages 105-118.
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Dora E. Bock, Sonja Martin Poole & Mathew Joseph. (2014) Does branding impact student recruitment: a critical evaluation. Journal of Marketing for Higher Education 24:1, pages 11-21.
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Articles from other publishers (20)
Sudhir Rana, Shubhangi Verma, Moon Moon Haque & Gouher Ahmed. (2021) Conceptualizing international positioning strategies for Indian higher education institutions. Review of International Business and Strategy 32:4, pages 503-519.
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Bình Nghiêm-Phú & Thành Hưng Nguyễn. (2021) University lecturers' use of active teaching methods: a segmentation study concerning trust, empowerment, thinking styles and emotional intelligence. Journal of Asian Business and Economic Studies 29:3, pages 189-204.
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Fernando Angulo-Ruiz, Albena Pergelova, Juraj Chebeň & Eladio Angulo-Altamirano. (2022) How do marketing activities influence organizational reputation in higher education institutions? An impression management perspective across eight countries. International Marketing Review 39:4, pages 984-1021.
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Dejana Prnjat. (2022) Competitiveness of art faculties in the higher education market from students' and professors' points of view. Marketing 53:1, pages 28-36.
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Peng Guo, Rui Miao, Bo Zhang & Hao Hu. (2021) Research on Customer Market Segmentation of Electric Vehicle Rental Sites Based on Latent Class Modeling. Research on Customer Market Segmentation of Electric Vehicle Rental Sites Based on Latent Class Modeling.
Margaret Mungai, Damiannah Kieti & Isabella Mapelu. (2021) Tourism education enrolment among Kenyan public universities: Socioeconomic aspects. International Journal of Research in Business and Social Science (2147- 4478) 10:6, pages 340-348.
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M. Abdulhadi Alagha & Linda Jones. (2021) Listening to student voice-understanding student and faculty experience at two UK graduate entry programmes. BMC Medical Education 21:1.
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Heng Zhou, Richard Norman, Keone Kelobonye, Jianhong (Cecilia) Xia, Brett Hughes, Gabi Nikolova & Torbjorn Falkmer. (2020) Market segmentation approach to investigate existing and potential aviation markets. Transport Policy 99, pages 120-135.
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Sam El Nemar, Demetris Vrontis & Alkis Thrassou. (2020) An innovative stakeholder framework for the Student-Choice Decision making process. Journal of Business Research 119, pages 339-353.
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Hicham Sebti & Sandrine Simon. 2020. Strategic Marketing of Higher Education in Africa. Strategic Marketing of Higher Education in Africa
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Stephen Wilkins. (2020) The positioning and competitive strategies of higher education institutions in the United Arab Emirates. International Journal of Educational Management 34:1, pages 139-153.
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Emmanuel Mogaji & Hyunsun Yoon. (2019) Thematic analysis of marketing messages in UK universities’ prospectuses. International Journal of Educational Management 33:7, pages 1561-1581.
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Chiara Fantauzzi, Rocco Frondizi, Nathalie Colasanti & Gloria Fiorani. (2019) Creating Value in the Entrepreneurial University: Marketization and Merchandising Strategies. Administrative Sciences 9:4, pages 82.
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F A Ningtiyas & Jailani. (2018) Does Teacher’s Training Affect the Pedagogical Competence of Mathematics Teachers?. Journal of Physics: Conference Series 1097, pages 012106.
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Martina G. Gallarza, Maja Šerić & Manuel Cuadrado. (2017) Trading off benefits and costs in higher education: A qualitative research with international incoming students. The International Journal of Management Education 15:3, pages 456-469.
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Fernando Angulo-Ruiz, Albena Pergelova, Juraj Cheben & Eladio Angulo-Altamirano. (2016) A cross-country study of marketing effectiveness in high-credence services. Journal of Business Research 69:9, pages 3636-3644.
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