Journal of Marketing for Higher Education, Volume 20, Issue 1 (2010)

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Journal of Marketing for Higher Education, Volume 20, Issue 1 (2010)

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Articles

Article
A market segmentation approach for higher education based on rational and emotional factors
Fernando Angulo, Albena Pergelova & Josep Rialp
Pages: 1-17
Published online: 14 Jul 2010
AbstractforA market segmentation approach for higher education based on rational and emotional factors | Full Text | References | PDF (133.6 KB)
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Article
The influence of organizational image on college selection: what students seek in institutions of higher education
Andrea M. Pampaloni
Pages: 19-48
Published online: 14 Jul 2010
AbstractforThe influence of organizational image on college selection: what students seek in institutions of higher education | Full Text | References | PDF (277.4 KB)
  • 4231 Views
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Article
Tertiary education: an investigation of location selection criteria and preferences by international students – The case of two Australian universities
Binta Abubakar, Tekle Shanka & Gerry Nkombo Muuka
Pages: 49-68
Published online: 14 Jul 2010
AbstractforTertiary education: an investigation of location selection criteria and preferences by international students – The case of two Australian universities | Full Text | References | PDF (402.7 KB)
  • 1820 Views
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Article
Contextual influences: building brand community in large and small colleges
J. Harry McAlexander & Harold F. Koenig
Pages: 69-84
Published online: 14 Jul 2010
AbstractforContextual influences: building brand community in large and small colleges | Full Text | References | PDF (205.4 KB)
  • 854 Views
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Article
Branding MBA programs: the use of target market desired outcomes for effective brand positioning
Louise A. Heslop & John Nadeau
Pages: 85-117
Published online: 14 Jul 2010
AbstractforBranding MBA programs: the use of target market desired outcomes for effective brand positioning | Full Text | References | PDF (211.3 KB)
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Article
Do specialized MBA programs cultivate alumni relationships and donations?
Jennifer Wiggins Johnson, Veronica Thomas & Joann Peck
Pages: 119-134
Published online: 14 Jul 2010
AbstractforDo specialized MBA programs cultivate alumni relationships and donations? | Full Text | References | PDF (114.9 KB)
  • 256 Views
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Article
The small college enrollment officer: relationship marketing at work
Brian A. Vander Schee
Pages: 135-143
Published online: 14 Jul 2010
AbstractforThe small college enrollment officer: relationship marketing at work | Full Text | References | PDF (82.3 KB)
  • 649 Views
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Article
The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Sergio W. Carvalho & Márcio de Oliveira Mota
Pages: 145-165
Published online: 14 Jul 2010
AbstractforThe role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students | Full Text | References | PDF (197.4 KB)
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