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Psychology & Health Volume 37, 2022 - Issue 11
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Editor’s choice paper

Think positive! Emotional response to assertiveness in positive and negative language promoting preventive health behaviors

Ann Kronroda Department of Marketing, Entrepreneurship and Innovation, Manning School of Business, University of Massachusetts, Lowell, MA, USACorrespondence[email protected]
,
Amir Grinsteinb D’Amore -McKim School of Business, Northeastern University, Boston, MA, USA;c Faculty of Economics and Business Administration, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands
&
Kerem Shuvald Department of Research, The Cooper Institute, Dallas, TX, USA
Pages 1309-1326 | Received 18 Dec 2019, Accepted 08 Jun 2021, Published online: 30 Jun 2021

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Read on this site (2)

Tyler Milfeld & Matthew Pittman. (2023) Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers. International Journal of Advertising 0:0, pages 1-29.
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Rachel Esther Lim & Ji Mi Hong. (2022) Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising. Journal of Current Issues & Research in Advertising 43:4, pages 421-436.
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Nur Hidayah, M. Ramli, Kartika Candra Kirana, Husni Hanafi, Rofiqoh & Mila Yunita. (2022) School Anxiety Identification after Online Learning Post COVID-19. School Anxiety Identification after Online Learning Post COVID-19.
Bolanle Olapeju, Zoé Mistrale Hendrickson, Joseph G. Rosen, Dominick Shattuck, J. Douglas Storey, Susan Krenn, Marla Shaivitz, Elizabeth Serlemitsos, Tuo-Yen Tseng, Samantha W. Tsang, Rajiv N. Rimal & Stella Babalola. (2021) Trends in handwashing behaviours for COVID-19 prevention: Longitudinal evidence from online surveys in 10 sub-Saharan African countries. PLOS Global Public Health 1:11, pages e0000049.
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Francisco J. Cantero-Sánchez, José M. León-Rubio, Raquel Vázquez-Morejón & José M. León-Pérez. (2021) Evaluation of an Assertiveness Training Based on the Social Learning Theory for Occupational Health, Safety and Environment Practitioners. Sustainability 13:20, pages 11504.
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