Citations (9)
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Catalin C. Dinulescu, Lucian L. Visinescu, Victor R. Prybutok & Marcos Sivitanides. (2022) Customer Relationships, Privacy, and Security in Social Commerce. Journal of Computer Information Systems 62:3, pages 642-654.
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Wei-Hsi Hung, Chih-Lang Tseng, Chin-Fu Ho & Chung-Cheng Wu. (2020) How Social Impact Affects Smartphone Brand Loyalty. Journal of Computer Information Systems 60:5, pages 448-458.
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Ridwan Adetunji Raji, Sabrina Mohd Rashid, Sobhi Mohd Ishak & Bahtiar Mohamad. (2020) Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?. Journal of Promotion Management 26:1, pages 19-49.
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Tomasz Kijek, Marek Angowski & Adam Skrzypek. (2020) Millennials Use of Social Media in Product Innovation Purchasing Processes. Journal of Computer Information Systems 60:1, pages 9-17.
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Sally Rao Hill, Indrit Troshani & Dezri Chandrasekar. (2020) Signalling Effects of Vlogger Popularity on Online Consumers. Journal of Computer Information Systems 60:1, pages 76-84.
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Heesup Han, Hong Ngoc Nguyen, Hak-Jun Song, Bee-Lia Chua, Sanghyeop Lee & Wansoo Kim. (2019) Role of Social Network Services (SNS) Sales Promotions in Generating Brand Loyalty for Chain Steakhouses. Journal of Quality Assurance in Hospitality & Tourism 20:5, pages 617-645.
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Articles from other publishers (3)
Ottó Bartók & Jana Matošková. (2022) ESSENTIAL FACTORS FOR BUILDING CUSTOMER RELATIONSHIPS ON FACEBOOK: EVIDENCE FROM THE CZECH REPUBLIC. E+M Ekonomie a Management 25:2, pages 134-151.
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Ebru SÖNMEZ KARAPINAR & Şükran KARACA. (2022) REGARDING THE PARTICIPATION OF WOMEN IN INSTAGRAM CLOTHING BRAND PAGES BRAND AWARENESS AND TRUST IMPACT ON WORD-OF-MOUTH COMMUNICATION: A STUDY ON GENERATİONS Y AND Z. International Journal of Management Economics and Business.
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Ridwan Adetunji Raji, Sabrina Rashid & Sobhi Ishak. (2019) The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention. Journal of Research in Interactive Marketing 13:3, pages 302-330.
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