The Effects of Social Networking Sites on Consumer–Brand Relationships

REFERENCES

• Aaker DA. 1996. Measuring brand equity across products and markets. California Manage Rev. 38(3):102–120.
   Web of Science ®Google Scholar
• Aaker DA, Bruzzone DE. 1981. Viewer perceptions of prime-time television advertising. J Advertising Res. 21 (October):15–23.
   Web of Science ®Google Scholar
• Aaker DA, Stayman DM, Hagerty MR. 1986. Warmth in advertising: measurement, impact and sequence effects. J Consumer Res. 12 (March):365–381.
   Web of Science ®Google Scholar
• Aaker J. 1997. Dimensions of brand personality. J Marketing Res. 24:347–356.
   Web of Science ®Google Scholar
• Aaker J, Fournier S, Brasel SA. 2004. When good brands do bad. J Consumer Res. 31 (June):1–16.
   Web of Science ®Google Scholar
• Aggarwal P. 2004. The effects of brand relationship norms on consumer attitudes and behaviour. J Consumer Res. 31 (June):87–101.
   Web of Science ®Google Scholar
• Batra R, Ray M. 1986. Affective responses mediating acceptance of advertising. J Consumer Res. 13 (September):234–239.
   Web of Science ®Google Scholar
• Bendapudi N, Berry LL. 1997. Customers’ motivations for maintaining relationships with service providers. J Retailing. 73 (Spring):15–37.
   Web of Science ®Google Scholar
• Bowlby J. 1979. The making and breaking of affectional bonds. Tavistock: London, UK; p. 1–212.
   Google Scholar
• Bruhn M, Schoenmueller V, Schaefer D. 2012 Are social media replacing traditional media in terms of brand equity creation? Management Res Rev. 35(9):770–790.
   Google Scholar
• Burke MC, Edell JA. 1989. The impact of feelings on ad-based affect and cognition. J Marketing Res. 26 (February):69–83.
   Web of Science ®Google Scholar
• Cacioppo JT, Petty RE. 1989 The elaboration likelihood model: the role of affect and affect-laden information processing in persuasion. In: Cafferata P, Tybout A editor. Cognitive and affective responses to advertising, Lexington: Lexington Books; p. 69–90.
   Google Scholar
• Chandler J, Schwarz N. 2010. Use does not wear ragged the fabric of friendship: thinking of objects as alive makes people less willing to replace them. J Consumer Psychol. 20:138–145, DOI: 10.1016/j.jcps.2009.12.008.
   Web of Science ®Google Scholar
• Coca-Cola Facebook Page Statistics. 2014. Retrieved January 21, 2014 from http://www.socialbakers.com/facebook-pages/40796308305-coca-cola.
   Google Scholar
• Collins NL, Read SJ. 1990. Adult attachment, working models and relationship quality in dating couples. J Personality Social Psychology. 58:644–663.
   PubMed Web of Science ®Google Scholar
• Collins NL, Read SJ 1994. Cognitive representations of attachment: the structure and function of working models. In: Bartholomew K, Perlman D, editor. Advances in personal relationships. London; Jessica Kingsley; p. 53–90.
   Google Scholar
• De Wulf K, Odekerken-Schröder G, Iacobucci D. 2001. Investments in consumer relationships: a cross-country and cross-industry exploration. J Marketing. 65 (October):33–50.
   Web of Science ®Google Scholar
• Edell JA, Burke MC. 1987. The power of feelings in understanding advertising effects. J Consumer Res. 14 (December):421–433.
   Web of Science ®Google Scholar
• Facebook Pages Statistics & Number of Fans. 2012. Retrieved October 21, 2012 from http://www.socialbakers.com/facebook-pages/brands/.
   Google Scholar
• Facebook Pages Statistics & Number of Fans. 2013. Retrieved October 14, 2013 from http://www.socialbakers.com/facebook-pages/brands/.
   Google Scholar
• Feeney JA, Noller P. 1996. Adult attachment. London, UK: Sage; p. 1–176.
   Google Scholar
• Fishbein M, Ajzen I. 1975. Belief, attitude, intention and behavior: an introduction to theory and research. Reading, MA, USA: Addison-Wesley.
   Google Scholar
• Fournier S. 1998. Consumers and their brands: developing relationship theory in consumer research. J Consumer Res. 24 (March):343–373.
   Web of Science ®Google Scholar
• Gilligan C, Lyons N, Hanmer TJ. 1990. Making connections: the relational worlds of adolescent girls. Cambridge, MA, USA: Harvard Press; p. 1–337.
   Google Scholar
• Ha H-Y. 2006. An integrative model of consumer satisfaction in the context of e-services. Int J Consumer Stud. 30(2):137–149, DOI: 10.1111/j.1470-6431.2005.00458.x.
   Google Scholar
• Heath R, Brandt D, Nairn A. 2006. Brand relationships: strengthened by emotion, weakened by attention. J Advertising Res. 12: 431–419, DOI: 10.2501/S002184990606048X.
   Web of Science ®Google Scholar
• Keller KL. 1993. Conceptualizing, measuring, and managing customer-based brand equity. J Marketing. 57(1):1–22.
   Web of Science ®Google Scholar
• Keller KL (2012) “Research dialogue: understanding the richness of brand relationships: research dialogue on brands as intentional agents. J Consumer Psychol. 22:186–190, DOI: 10.1016/j.jcps.2011.11.011.
   Web of Science ®Google Scholar
• Keller KL. 2001. Building customer-based brand equity: a blueprint for creating strong brands, Working Paper no. 01-107, Cambridge, MA, USA: Marketing Science Institute; p. 1–31.
   Google Scholar
• Keller KL. 1998. Strategic brand management. building, measuring, and managing brand equity. NJ, USA: Prentice Hall.
   Google Scholar
• Mangold WG, Faulds DJ. 2009. Social media: the new hybrid element of the promotion mix. Bus Horizons. 52(4):357–365.
   Web of Science ®Google Scholar
• Moore D, Wurster D. 2007 Self-brand connections and brand resonance: the role of gender and consumer emotions. Adv. Consumer Res. 34:64–65.
   Google Scholar
• Morgan RM, Hunt SD. 1994. The commitment-trust theory of relationship marketing. J Marketing. 58(3): 20–38.
   Web of Science ®Google Scholar
• Park J-W, Kim K-H. 2001. Role of consumer relationships with a brand in brand extensions: some exploratory findings. Adv Consumer Res. 28(1):179–185.
   Google Scholar
• Park J-W, Kim K-H, Kim J. 2002. Acceptance of brand extensions: interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality. Adv Consumer Res. 29(1):190–198.
   Google Scholar
• Paulssen M, Fournier S. 2007. “Attachment security and the strength of commercial relationships: a longitudinal study,” 2007, Retrieved May 22, 2012 from http://stakeholder.bu.edu/2007/Docs/Fournier,%20Susan.%20Attachment%20Security.pdf.
   Google Scholar
• PlayStation Facebook Page Statistics. 2014. Retrieved January 21, 2014 from http://www.socialbakers.com/facebook-pages/14104316802-playstation.
   Google Scholar
• Puzakova M, Kwak H, Rocereto JF. 2009. Pushing the envelope of brand and personality: antecedents and moderators of anthropomorphized brands. Adv Consumer Res. 36:413–420.
   Google Scholar
• Ray ML, Batra R. 2012. “Emotion and persuasion in advertising: what we do and don’t know about affect,” 1982, Retrieved May 22, 2012 from https://gsbapps.stanford.edu/researchpapers/library/rp661.pdf.
   Google Scholar
• Red Bull Facebook Page Statistics. 2014. Retrieved January 21, 2014 from http://www.socialbakers.com/facebook-pages/14226545351-red-bull.
   Google Scholar
• Rusbult CE, Verette J, Whitney G, Slovik L, Lipkus I. 1991. Accommodation processes in close relationships: theory and preliminary research evidence. J Personality Social Psychol. 60(1):53–78.
   Web of Science ®Google Scholar
• Sahay A, Sharma N. 2010. Brand relationships and switching behavior for highly used products in young consumers. Vikalpa. 35(1):15–30.
   Google Scholar
• Simpson JA, Rholes WS, editor. Attachment theory and close relationships. New York, USA: Guilford Press; p. 1–441.
   Google Scholar
• Srull TK. 1983. Affect and memory: the impact of affective reactions in advertising on the representation of the product information in memory. Adv Consumer Res. 10:520–525.
   Google Scholar
• Starbucks Facebook Page Statistics. 2014. Retrieved January 21, 2014 from http://www.socialbakers.com/facebook-pages/22092443056-starbucks.
   Google Scholar
• Thomson M, Johnson AR. 2002. Investigating the role of attachment dimensions as predictors of satisfaction in consumer-brand relationships. Adv Consumer Res. 29:1–42.
   Google Scholar
• Thomson M, Johnson AR.2006. Marketplace and personal space: investigating the differential effects of attachment style across relationship contexts. Psychol Marketing. 23(8):711–726, DOI: 10.1002/mar.20125.
   Web of Science ®Google Scholar
• Thomson M, MacInnis DJ, Park CW. 2005. The ties that bind: measuring the strength of consumers’ emotional attachments to brands. J Consumer Psychol. 15(1):77–91.
   Web of Science ®Google Scholar
• Trusov M, Bodapati AV, Bucklin RE. 2010. Determining Influential Users in Internet Social Networks. J Marketing Res. 47(4):643–658.
   Web of Science ®Google Scholar
• Washburn JH, Plank RE. 2002. Measuring brand equity: an evaluation of a consumer-based brand equity scale. J Marketing. (Winter):46–61.
   Google Scholar
• Yang T. 2012. The decision behavior of Facebook users. J Comput Inf Syst. (Spring):50–59.
   Web of Science ®Google Scholar
• Zielske HA. 1982. Does day-after recall penalize feeling ads. J Advertising Res. 22 (1):19–23.
   Web of Science ®Google Scholar