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Journal of Global Marketing Volume 26, 2013 - Issue 1
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Original Articles

Cultural Similarity and National Bias: An Assessment in an International Service Context

Ed Bruning Asper School of Business, University of Manitoba, Winnipeg, Manitoba, Canada
&
Najam U. Saqib College of Business and Economics, Qatar University, Doha, Qatar
Pages 41-56 | Received 12 Dec 2012, Accepted 19 Feb 2013, Published online: 08 May 2013

Citations (10)

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Read on this site (3)

John Story & Lynn Godwin. (2023) Ethnocentrism and Consumer Knowledge in the U.S. Auto Consumer. Journal of International Consumer Marketing 0:0, pages 1-13.
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Kara Bentley, Charlene Chu, Cristina Nistor, Ekin Pehlivan & Taylan Yalcin. (2021) Social media engagement for global influencers. Journal of Global Marketing 34:3, pages 205-219.
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Peerayuth Charoensukmongkol. (2020) The Efficacy of Cultural Intelligence for Adaptive Selling Behaviors in Cross-Cultural Selling: The Moderating Effect of Trait Mindfulness. Journal of Global Marketing 33:3, pages 141-157.
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Articles from other publishers (7)

Hany Ragab, Ana I. Polo-Peña & Abeer A. Mahrous. (2023) Airline travellers' ethnocentric tendencies and their impact on travellers' behaviours: Extending consumer ethnocentrism to airline services. Tourism Management Perspectives 49, pages 101200.
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Monika Boguszewicz-Kreft, Sylwia Kuczamer-Kłopotowska & Arkadiusz Kozłowski. (2022) The role and importance of perceived risk in medical tourism. Applying the theory of planned behaviour. PLOS ONE 17:1, pages e0262137.
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Katarzyna Sokołowska, Monika Boguszewicz-Kreft, Ewa Magier-Łakomy & Brigita Janiūnaitė. 2020. Eurasian Business Perspectives. Eurasian Business Perspectives 185 201 .
Monika Boguszewicz-Kreft, Katarzyna Sokołowska, Ewa Magier-Łakomy & Brigita Janiūnaitė. 2020. Eurasian Business Perspectives. Eurasian Business Perspectives 169 183 .
Monika Boguszewicz-Kreft, Katarzyna Sokołowska, Ewa Magier-Łakomy & Brigita Janiūnaitė. 2019. Eurasian Business Perspectives. Eurasian Business Perspectives 409 424 .
Roy Toffoli, Michel Librowicz, Ahlem Hajjem & Issam Telahigue. 2015. International Marketing in the Fast Changing World. International Marketing in the Fast Changing World 199 233 .
Kara Bentley, Charlene Chu, Cristina Nistor, Ekin Pehlivan & Taylan Yalcin. (2021) Social Media Engagement for Global Influencers. SSRN Electronic Journal.
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