The COO Construct: Methodological and Related Issues in a Globalized World

Ruby R. DholakiaCollege of Business Administration, The University of Rhode Island, Kingston, RI, USA;

Miao ZhaoMario J. Gabelli School of Business, Roger Williams University, Bristol, RI, USA; ;College of Business Administration, The University of Rhode Island, Kingston, RI, USA; Correspondence[email protected]

Jingyi DuanSchool of Business, The College of New Jersey, Ewing, NJ, USA;College of Business Administration, The University of Rhode Island, Kingston, RI, USA;

http://orcid.org/0000-0002-9447-464X

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Jonas Polfuß. (2021) “Made in China” and Chinese Brand Management Across Cultures: A New Matrix Approach. Journal of International Consumer Marketing 33:1, pages 19-37.
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Petar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger & Vesna Žabkar. (2021) The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management 33:4, pages 1924-1949.
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Todd Drennan, Cecilia Lindh & Nathalie Dreifalt. (2021) A mixed-method approach to study country of origin effects on brand perceptions in international online behaviour. Journal of Customer Behaviour 20:4, pages 275-299.
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Adamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl & Martin Egger. (2021) The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer. International Marketing Review 38:6, pages 1143-1165.
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The COO Construct: Methodological and Related Issues in a Globalized World

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The COO Construct: Methodological and Related Issues in a Globalized World

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