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Original Articles

Communicating with All Your Heart: Flyer with a Cardioid Shape and Receptivity to a Request for Humanitarian Aid

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Pages 39-46 | Published online: 22 Mar 2013

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Sidharth Muralidharan, Carrie La Ferle & Sanjukta Pookulangara. (2018) Studying the impact of religious symbols on domestic violence prevention in India: applying the theory of reasoned action to bystanders' reporting intentions. International Journal of Advertising 37:4, pages 609-632.
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Sidharth Muralidharan, Carrie La Ferle & Sanjukta Pookulangara. (2018) Can Divine Intervention Aid in Domestic Violence Prevention? An Analysis of Bystanders' Advertising Attitudes and Reporting Intentions in India. Journal of Promotion Management 24:1, pages 1-24.
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Nicolas Guéguen, Alexandre Pascual, Fabien Silone & Mathieu David. (2015) When Legitimizing a Request Increases Compliance: The Legitimizing Object Technique. The Journal of Social Psychology 155:6, pages 541-544.
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Céline Jacob & Nicolas Guéguen. (2015) Helping With All Your Heart: Realistic Heart Stimulus and Compliance With an Organ Donation Request. Health Marketing Quarterly 32:3, pages 263-271.
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Articles from other publishers (4)

Yan Xu & Linmin Chen. (2023) Understanding antecedents of active product recommendations behaviour in online social networking communities. Current Psychology.
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Hanpeng Zhang, Zhaohua Wang, Shengjun Chen & Chengqi Guo. (2019) Product recommendation in online social networking communities: An empirical study of antecedents and a mediator. Information & Management 56:2, pages 185-195.
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Philip A Powell, Kaisa Puustinen-Hopper, Martin de Jode, Panagiotis Mavros & Jennifer Roberts. (2018) Heart versus head: Differential bodily feedback causally alters economic decision-making. Quarterly Journal of Experimental Psychology 71:9, pages 1949-1959.
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Nicolas Guéguen, Christine Bougeard-Delfosse & Céline Jacob. (2015) The Positive Effect of the Mere Presence of a Religious Symbol on Compliance With an Organ Donation Request. Social Marketing Quarterly 21:2, pages 92-99.
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