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Journal of International Consumer Marketing Volume 24, 2012 - Issue 1-2: Cross-Cultural/National Issues in Consumer Behavior
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Articles

Predicting Young American and Chinese Consumers’ Mobile Viral Attitudes, Intents, and Behavior

Hongwei Yang Department of Communication at Appalachian State University, Boone, North Carolina, USA
,
Liuning Zhou Center for the Digital Future, Annenberg School for Communication, University of Southern California, Los Angeles, California, USA
&
Hui Liu Department of Journalism at Beijing International Studies University (BISU), School of International Communications, Beijing, China
Pages 24-42 | Received 13 Mar 2011, Accepted 22 Oct 2011, Published online: 15 Feb 2012

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Emílio José Montero Arruda Filho, Aline Cristina Lobo Nogueira & Everaldo Marcelo Souza da Costa. (2022) Social Influence Effect on Consumers’ Intention to Adopt Mobile Banking Services. Information Systems Management 39:3, pages 269-285.
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Young Anna Argyris, Aziz Muqaddam & Yuyang Liang. (2020) The Role of Flow in Dissemination of Recommendations for Hedonic Products in User-Generated Review Websites. International Journal of Human–Computer Interaction 36:3, pages 271-284.
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Fang Liu, Ali Kanso, Yong Zhang & Doina Olaru. (2019) Culture, Perceived Value, and Advertising Acceptance: A Cross-Cultural Study on Mobile Advertising. Journal of Promotion Management 25:7, pages 1028-1058.
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Johra Kayeser Fatima, Parviz Ghandforoush, Mahmood Khan & Rita Di Mascio. (2019) Mobile learning adoption for tourism education in a developing country. Current Issues in Tourism 22:4, pages 420-427.
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Yu-Hui Fang, Kwei Tang, Chia-Ying Li & Chia-Chi Wu. (2018) On electronic word-of-mouth diffusion in social networks: curiosity and influence. International Journal of Advertising 37:3, pages 360-384.
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Juran Kim & Ki Hoon Lee. (2018) Influences of motivations and lifestyles on intentions to use smartphone applications. International Journal of Advertising 37:3, pages 385-401.
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Kihan Kim, Yunjae Cheong & Hyuksoo Kim. (2017) User-generated product reviews on the internet: the drivers and outcomes of the perceived usefulness of product reviews. International Journal of Advertising 36:2, pages 227-245.
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Katarzyna Rozenkowska. (2023) Theory of planned behavior in consumer behavior research: A systematic literature review. International Journal of Consumer Studies.
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Duygu ÖZTÜRK. (2019) VİRAL PAZARLAMANIN TÜKETİCİ DAVRANIŞLARINA ETKİSİ ÜZERİNE BİR ARAŞTIRMA. Beykent Üniversitesi Sosyal Bilimler Dergisi 12:2, pages 23-34.
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Ayşe Ece AK. (2019) MOBİL ALIŞVERİŞTE, AĞIZDAN AĞZA PAZARLAMANIN VE TÜKETİCİ MEMNUNİYETİNİN YAŞA GÖRE ETKİSİ. R&S - Research Studies Anatolia Journal, pages 260-272.
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Nathalie Hauk, Joachim Hüffmeier & Stefan Krumm. (2018) Ready to be a Silver Surfer? A Meta-analysis on the Relationship Between Chronological Age and Technology Acceptance. Computers in Human Behavior 84, pages 304-319.
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Dan Huang, Zhiyong Li, Jian Mou & Xinyi Liu. (2017) Effects of flow on young Chinese consumers’ purchase intention: a study of e-servicescape in hotel booking context. Information Technology & Tourism 17:2, pages 203-228.
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Hongwei Chris Yang & Yingqi Wang. (2015) Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior. Psychology & Marketing 32:9, pages 907-919.
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Sonia San-Martín, Jana Prodanova & Nadia Jiménez. (2015) The impact of age in the generation of satisfaction and WOM in mobile shopping. Journal of Retailing and Consumer Services 23, pages 1-8.
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Bernardo Ballesteros Díaz, Juan Fernando Tavera Mesías & Daniela Castaño Serna. (2014) Aceptación tecnológica de la publicidad en dispositivos móviles en Colombia. Semestre Económico 17:36, pages 133-153.
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