Advanced search
Publication Cover
Journal of International Consumer Marketing Volume 29, 2017 - Issue 4
Submit an article Journal homepage
817
Views
6
CrossRef citations to date
0
Altmetric
Articles

A More Comprehensive View of Consumer Confusion: Scale Development

Ayşegül Ermeç SertoğluDepartment of International Trade, Gazi University, AnkaraTurkeyCorrespondence[email protected]
&
Bahtışen KavakDepartment of Business Administration, Hacettepe University, Ankara, Turkey
Pages 265-276 | Published online: 20 Apr 2017

Citations (6)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Tanuj Mathur. (2021) Marketing health insurance products: Sources and consequences of customers’ confusion. International Journal of Healthcare Management 14:4, pages 1337-1347.
Read now

Articles from other publishers (5)

Vishakha Chauhan & Mahim Sagar. (2021) Consumer confusion: a systematic review and research directions. Journal of Consumer Marketing 38:4, pages 445-456.
Crossref
Richard L. Gruner & Geoffrey Soutar. (2021) Value‐facilitating simplification in marketing: A systematic review and research agenda. International Journal of Management Reviews 23:2, pages 277-299.
Crossref
Mohammed Ziaul Hoque & Md. Nurul Alam. (2020) Consumers' knowledge discrepancy and confusion in intent to purchase farmed fish. British Food Journal 122:11, pages 3567-3583.
Crossref
Feride Bahar Kurtulmuşoğlu & Kumru Didem Atalay. (2019) The effects of consumer confusion on hotel brand loyalty: an application of linguistic nonlinear regression model in the hospitality sector. Soft Computing 24:6, pages 4269-4281.
Crossref
Nathaniel Boso, Francis Donbesuur, Terver Bendega, Jonathan Annan & Ogechi Adeola. (2017) Does organizational creativity always drive market performance?. Psychology & Marketing 34:11, pages 1004-1015.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.