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Journal of International Consumer Marketing Volume 29, 2017 - Issue 4
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Articles

The Formation of Brand Loyalty: A Partial Dual-Factor Explanation

Yueli ZhangCollege of Economics and Management, Zhejiang A&F University, Hangzhou, China
&
Feng LiuCollege of Business Administration, California State University-Sacramento, Sacramento, CA, USACorrespondence[email protected]
Pages 239-249 | Published online: 18 Apr 2017

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Hu Shi & Muhammad Aamir Nadeem. (2023) Effects of safety leadership and safety management practices on safety participation through a casual-chain mediators approach in the Chinese construction industry. International Journal of Occupational Safety and Ergonomics 29:4, pages 1383-1394.
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Articles from other publishers (9)

Sojin Jung, Daeun Chloe Shin, Hongjoo Woo & Byoungho Ellie Jin. (2023) The spillover effects of positive and negative corporate social responsibility publicity: How and why the effect is lessened versus amplified . Corporate Social Responsibility and Environmental Management.
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Nayab Javed, Syed Haider Khalil, Amir Ishaque & Syed Majid Khalil. (2023) Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry. PLOS ONE 18:4, pages e0285193.
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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira & Eunice Lopes. (2023) Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective. Administrative Sciences 13:2, pages 36.
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Emmanuel Silva Quaye, Cleopatra Taoana, Russell Abratt & Peter Anabila. (2022) Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust. Journal of Brand Management 29:4, pages 363-382.
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Mokgadi Cleopatra Taoana, Emmanuel Silva Quaye & Russell Abratt. (2021) Antecedents of brand loyalty in South African retail banking. Journal of Financial Services Marketing 27:2, pages 65-80.
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Frederico Rafael Vargas Rocha, Javier de Esteban Curiel & Luiz Rodrigo Cunha Moura. (2022) Rock in Rio Festival: Influences of Brand Experience and the Brand Personality in Audience of a Music Festival in Brazil. Event Management 26:4, pages 717-732.
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Linda Seduram, Abdullah Al Mamun, Anas A. Salameh, Selvan Perumal & Hasnizam Shaari. (2022) Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model. SAGE Open 12:2, pages 215824402210992.
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Tara Naami, Zachary William Anesbury, Lara Stocchi & Maxwell Winchester. (2021) How websites compete in the Middle East: The example of Iran. Journal of Consumer Behaviour 21:1, pages 121-136.
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Aileen Stewart & Lindsey Carey. 2020. Understanding Luxury Fashion. Understanding Luxury Fashion 147 173 .

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