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Journal of International Consumer Marketing Volume 29, 2017 - Issue 4
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Articles

It Makes Me Feel So Good: An Experimental Study of the Placebo Effect Generated by Brands

Carlos Alberto AlvesUniversidade Nove de Julho, UNINOVE, PPGA, São Paulo, Brazil
,
Evandro Luiz LopesUniversidade Nove de Julho, UNINOVE, PPGA, São Paulo, Brazil;Universidade Federal de São Paulo, UNIFESP, Business Department, Osasco, BrazilCorrespondence[email protected]
&
José Mauro da Costa HernandezFundação de Educação Inaciana, FEI, Business Department, São Paulo, Brazil;Universidade de São Paulo, USP, Brazil
Pages 223-238 | Published online: 10 May 2017

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Read on this site (1)

Sina Esteky & S. H. Kalati. (2021) The educational placebo effect: branding higher education benefits student learning. Journal of Marketing for Higher Education 0:0, pages 1-16.
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Articles from other publishers (3)

Jacqueline Kurz, Emir Efendić & Caroline Goukens. (2023) Pricey therefore good? Price affects expectations, but not quality perceptions and liking. Psychology & Marketing 40:6, pages 1115-1129.
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Eliane Herrero, Daielly Melina Nassif Mantovani & Evandro Luiz Lopes. (2022) Why Is the Placebo Effect Different in Marketing? A Study on Moderating Persuasion by Authority. Review of Marketing Science 20:1, pages 207-232.
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Aleixo Fernandes, Marcelo Moll Brandao, Evandro Luiz Lopes & Filipe Quevedo-Silva. (2019) Satisfaction and attitudinal responses: indirect effects of involvement and reputation. RAUSP Management Journal ahead-of-print:ahead-of-print.
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