Advanced search
Publication Cover
Journal of International Consumer Marketing Volume 31, 2019 - Issue 1
Submit an article Journal homepage
589
Views
4
CrossRef citations to date
0
Altmetric
Original Articles

Color Versus Form: Which Matters More in Children's Preferences of Package Design?

Dan ZhangDepartment of Marketing, School of Business, City University of New York – College of Staten Island, Staten Island, New York, USACorrespondence[email protected]
Pages 39-52 | Published online: 16 Apr 2018

Citations (4)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Dan Zhang. (2020) Exploring Age Effects on Children’s Preferences of Package Design: Curvilinearity, Figurativeness, and Complexity. Journal of International Consumer Marketing 32:5, pages 416-434.
Read now

Articles from other publishers (3)

Takumi Kato. 2024. Marketing and Smart Technologies. Marketing and Smart Technologies 419 430 .
Minghui Niu & Joung Hyung Cho. (2022) Visual Design of Brand Image by Marine Bionic System in the Environment of Internet of Things and Machine Learning. Wireless Communications and Mobile Computing 2022, pages 1-16.
Crossref
Valerie Hémar-Nicolas, Hanum Putri Hapsari, Stephanie Angka & Annemarie Olsen. (2021) How cartoon characters and claims influence children’s attitude towards a snack vegetable – An explorative cross-cultural comparison between Indonesia and Denmark. Food Quality and Preference 87, pages 104031.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.