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Volume 31, Issue 1

Journal of International Consumer Marketing

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Journal of International Consumer Marketing, Volume 31, Issue 1 (2019)

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Journal of International Consumer Marketing, Volume 31, Issue 1 (2019)

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Vol 36, 2024 Vol 35, 2023 Vol 34, 2022 Vol 33, 2021 Vol 32, 2020 Volume 31, 2019 Vol 30, 2018 Vol 29, 2017 Vol 28, 2016 Vol 27, 2015 Vol 26, 2014 Vol 25, 2013 Vol 24, 2012 Vol 23, 2010-2011 Vol 22, 2009-2010 Vol 21, 2008-2009 Vol 20, 2007-2008 Vol 19, 2006-2007 Vol 18, 2005-2006 Vol 17, 2004-2005 Vol 16, 2004 Vol 15, 2002-2003 Vol 14, 2002 Vol 13, 2000-2001 Vol 12, 1999-2000 Vol 11, 1999 Vol 10, 1998-1999 Vol 9, 1996-1997 Vol 8, 1995-1996 Vol 7, 1994-1995 Vol 6, 1993-1994 Vol 5, 1993 Vol 4, 1992 Vol 3, 1991 Vol 2, 1989-1990 Vol 1, 1988-1989

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Editorial

From the Editor

C. Anthony Di Benedetto

Page: 1

Published online: 17 Feb 2019

CitationforFrom the Editor | Full Text | PDF (139.9 KB) | EPUB

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Original Articles

Article

The Bidirectional Relationship Between Country Image and Product Evaluation: The Mediating Role of Brand Image and the Moderating role of Consumer Nationality

Diana Escandon-Barbosa & Josep Rialp-Criado

Pages: 2-21

Published online: 31 Mar 2019

AbstractforThe Bidirectional Relationship Between Country Image and Product Evaluation: The Mediating Role of Brand Image and the Moderating role of Consumer Nationality | Full Text | References | PDF (1.7 MB) | EPUB

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Article

Segmenting Brands' Social Network Site (Sns) Consumers: A Four-Country Study

Lynda Andrews PhD, Constanza Bianchi PhD, Melanie Wiese PhD, Andrés Cuneo PhD & Syed Fazal E. Hasan PhD

Pages: 22-38

Published online: 30 May 2018

AbstractforSegmenting Brands' Social Network Site (Sns) Consumers: A Four-Country Study | Full Text | References | PDF (945 KB) | EPUB

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Article

Color Versus Form: Which Matters More in Children's Preferences of Package Design?

Dan Zhang

Pages: 39-52

Published online: 16 Apr 2018

AbstractforColor Versus Form: Which Matters More in Children's Preferences of Package Design? | Full Text | References | PDF (978.6 KB) | EPUB

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Article

Empirical Validation of the Country-of-Cultural Origin Model: Does Cultural Experience Affect Purchase Intention?

Sungjoon Yoon & Heejung Lee

Pages: 53-65

Published online: 10 Feb 2019

AbstractforEmpirical Validation of the Country-of-Cultural Origin Model: Does Cultural Experience Affect Purchase Intention? | Full Text | References | PDF (1 MB) | EPUB

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Article

Green Consumption Values in Mobile Apps

Marina Nascimento Lemos Barboza & Emílio José Montero Arruda Filho

Pages: 66-83

Published online: 15 Jan 2019

AbstractforGreen Consumption Values in Mobile Apps | Full Text | References | PDF (1.6 MB) | EPUB

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