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Journal of International Consumer Marketing Volume 31, 2019 - Issue 1
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Original Articles

Segmenting Brands' Social Network Site (Sns) Consumers: A Four-Country Study

Lynda AndrewsSchool of Advertising, Marketing and Public Relations, QUT Business School, Queensland University of Technology, Brisbane, Queensland, AustraliaORCID Iconhttp://orcid.org/0000-0001-7719-3806
, PhD ORCID Icon,
Constanza BianchiSchool of Business, Universidad Adolfo Ibáñez, Santiago, ChileCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-9056-4699
, PhD ORCID Icon,
Melanie WieseDepartment of Marketing Management, University of Pretoria, Pretoria, South AfricaORCID Iconhttp://orcid.org/0000-0002-0117-3830
, PhD ORCID Icon,
Andrés CuneoESADE Business School, Universitat Ramon Llull, Barcelona, Spain
, PhD &
Syed Fazal E. HasanSchool of Business, University of New England, Armidale, Australia
, PhD
Pages 22-38 | Published online: 30 May 2018

Citations (5)

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Read on this site (1)

Mohammed Majeed, Charles Asare, Alhassan Fatawu & Aidatu Abubakari. (2022) An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry. Cogent Business & Management 9:1.
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Articles from other publishers (4)

Mehmet Özer Demir, Biagio Simonetti & Zuhal Gök Demir. (2021) Political segmentation based on pictorial preferences on social media. Quality & Quantity 57:S3, pages 367-381.
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Cho-I Park & Young Namkung. (2022) The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry. Sustainability 14:3, pages 1657.
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Huanzhang Wang, Eunju Ko, Arch Woodside & Jihye Yu. (2021) SNS marketing activities as a sustainable competitive advantage and traditional market equity. Journal of Business Research 130, pages 378-383.
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Kevin Kam Fung So, Wei Wei & Drew Martin. (2021) Understanding customer engagement and social media activities in tourism: A latent profile analysis and cross-validation. Journal of Business Research 129, pages 474-483.
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