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Journal of International Consumer Marketing Volume 34, 2022 - Issue 1
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Articles

Travel Abroad for Face Gaining or Face Saving? A Comparison Between Chinese Gen Y Male and Female Tourists in a Context of Chinese Culture

Fei LongUKM-Graduate School of Business, The National University of Malaysia (UKM), Bangi, MalaysiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-8906-833X
ORCID Icon &
Norzalita Abd AzizUKM-Graduate School of Business, The National University of Malaysia (UKM), Bangi, Malaysia
Pages 39-50 | Published online: 22 Mar 2021

Citations (6)

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Read on this site (2)

Fei Long, Norzalita Abd Aziz & Abdul Hafaz Ngah. (2023) Exploring the Relationship between Travel Motivations and Information Sharing Behaviors on Social Media: Gendered Differences of Chinese Gen Y in a Context of Confucianism. Journal of China Tourism Research 19:2, pages 245-265.
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Jianwei Qian & Pearl M. C. Lin. (2022) Companionship to an Aging Parent in International Tours: Conflict VS Harmony. Journal of China Tourism Research 18:4, pages 892-911.
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Articles from other publishers (4)

Fei Long, Miraj Ahmed Bhuiyan, Muhammad Khalilur Rahman & Norzalita Abd Aziz. (2022) How CSR influences young Chinese consumers' purchase decisions towards Western brands: the moderating effect of consumer ethnocentrism. Kybernetes.
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Xiaojun Liu, Mingqi Yu, Baoquan Cheng, Hanliang Fu & Xiaotong Guo. (2022) Renting vs. Owning: Public Stereotypes of Housing Consumption Decision From the Perspective of Confucian Culture: Evidence From Event-Related Potentials. Frontiers in Psychology 13.
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Norzalita Abd Aziz & Fei Long. (2021) To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID ‐19 . Journal of Consumer Behaviour 21:2, pages 352-362.
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Fei Long & Can -Seng Ooi. 2022. Asian Tourism Sustainability. Asian Tourism Sustainability 81 99 .

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